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Michigan's Tourism Web Site Sets New Records

Posted on: Monday, 9 February 2009, 11:43 CST

#1 State Tourism Web Site in U.S. Second Year in a Row

LANSING, Mich., Feb. 9 /PRNewswire/ -- With 11.7 million web visits in 2008, Michigan's tourism Web site, michigan.org, tallied 30 percent more visits than in 2007. Click-throughs from the site to Michigan tourism industry Web sites also set a new record, averaging 16,074 clicks per day.

According to Hitwise, an online measurement company, michigan.org received more traffic than any other state tourism Web site in 2008 for the second year in a row. Among the custom category of the 50 U.S. state tourism Web sites, michigan.org had 8.2 percent of the market share for state tourism sites, more than four times the national average. Michigan.org features information on more than 12,000 Michigan attractions, events, hotels, resorts, restaurants and other tourism-related businesses.

"Our award-winning Pure Michigan branding campaign continues to produce great results, including these record volumes at michigan.org," said George Zimmermann, vice president for Travel Michigan at the Michigan Economic Development Corporation. "And this year we added a winter campaign for the first time in fifteen years."

Last November the Pure Michigan tourism campaign launched a new advertising program to showcase destinations for outdoor winter recreation. The campaign began in Chicago and includes cities in Ohio and other nearby Michigan markets on TV, radio and billboards.

Avid skiers can enjoy more than 40 downhill ski areas and resorts, and over 3,000 miles of cross-country ski trails. Snowmobile enthusiasts are enjoying one of the snowiest winters in years, snow which also is great for dog sledding, snowshoeing and a host of other winter recreation opportunities.

The michigan.org web site is being expanded to offer even more travel planning tools, including video clips, new photography and customized features on golf, fishing and other vacation pursuits. The free, full-color, 2009 Michigan Travel Ideas publication is packed with tips for exploring the Great Lakes State in all four seasons. To request a copy of the free magazine log on to michigan.org or call toll-free (888) 784-7328. Michigan Travel Ideas is also available at the 14 Michigan Welcome Centers across the state.

Tourism is a vital industry in Michigan. Visitors spend $18.1 billion annually traveling in Michigan, generating $874 million in state taxes, and accounting for 192,000 jobs statewide.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

Contact: Jenny Schilp (248) 225-6744 Joanna Wilbee Amis (906)399-8757

SOURCE Travel Michigan

Source: PR Newswire

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