Seloger.com: Full-Year 2008 Revenues Up 25.2%
– Very Good Resilience Against the Backdrop of Continuing Deterioration
in the Real Estate Market
- Organic Growth in Classified Ads of +19% in Q4-08
- 2008 Revenue Target Achieved
- 2008 EBITDA Target Confirmed
Consolidated revenues (EUR'000) 2008 2007 Change
Classified ads 54,484 40,565 13,919 +34.3%
- Paris area 26,218 21,004 5,214 +24.8%
- Regions 28,266 19,561 8,705 +44.5%
Online advertising and 3,585 3,160 425 +13.4%
partnerships
Direct services to internet users 1,501 1,361 140 +10.3%
Total classified ads and media 59,570 45,086 14,484 +32.1%
Services: agency website design 5,866 6,869 -1,003 -14.6%
and listing
Real estate software Pericles 6,231 5,265 966 +18.4%
TOTAL revenues 71,667 57,219 14,447 +25.2%
2008 consolidated revenues came to
Over the period, the group continued to improve the visibility and
attractiveness of its websites:
Dec 08 Dec 07 Change
Number of ads 2,340,000 1,861,000 +26%
Number of unique visitors* 1,884,000 1,246,000 +51%
Number of visits 7,760,000 6,437,000 +21%
Number of pages viewed 112,550,000 99,286,000 +13%
*: Source: Mediametrie // NetRatings December 2008
The time spent by each unique visitor is the highest of all real estate
websites, at 17 minutes compared with 2-8 minutes for other French real
estate websites. This demonstrates the unique fit between the demands of a
highly informed audience and the depth of frequently updated content.
- Full-year 2008 classified ads and media revenues increased
by 32.1% to EUR59.6m or 28.6% on a like-for-like basis (excluding the
consolidation of Belles Demeures in the second half of 2008).
- The classified ads business saw satisfactory growth against
the backdrop of continuing deterioration in the real estate market in
2008. In the fourth quarter of 2008, revenues in Paris increased by
14.9%, compared with growth of 30.9% in the Regions.
Dec 08 Dec 07 Change
Paris area
Number of customers 4,385 4,439 -1.2%
ARPU in Euros 408 373 +9.4%
Regions
Number of customers 7,644 7,137 +7.1%
ARPU in Euros 277 256 +8.2%
TOTAL
Number of customers 12,029 11,576 +3.9%
ARPU in Euros 325 301 8.0%
In the fourth quarter of 2008 alone, the net number of customers
decreased by 453, with a fall of 136 in
- In online advertising and partnerships, revenues rose by
13.4% over the full year and 15.2% in the fourth quarter. Despite the
economic climate, the group therefore demonstrated the attractiveness
for advertisers of a highly targeted audience.
- Revenues from direct services to internet users rose by
10.3% in 2008.
- Agency website design and listing revenues fell by 14.6%
over the year. The change of billing method (monthly subscription as
opposed to one-off billing previously) along with a lower demand
explained the fall in revenues in the fourth quarter.
- Pericles real estate software achieved growth of 18.4% in
2008, including growth of 9.6% in the fourth quarter.
Despite the decline in the real estate market – which was particularly
severe in the fourth quarter of 2008 – the company achieved its full-year
2008 revenue target of
Demeures. It confirms its EBITDA[1] target of
Growth of 12.6% in the fourth quarter
SeLoger.com generated revenues of
an increase of 12.6%. The classified ads business alone saw growth of 22.7%
to
Revenues (EUR'000) Q4-2008 Q4-2007 Change
Classified ads 14,094 11,485 22.7%
- Paris area 6,740 5,864 14.9%
- Regions 7,354 5,618 30.9%
Online advertising and partnerships 1,102 957 15.2%
Direct services to internet users 494 255 93.8%
Total classified ads and media 15,690 12,697 23.6%
Services: agency website design and listing 881 1,986 -55.6%
Real estate software Pericles 1,582 1,444 9,6%
TOTAL revenues 18,154 16,126 12.6%
Revenues (EUR'000) Q3-2008 Q2-2008 Q1-2008
Classified ads 14,750 13,367 12,274
- Paris area 7,595 6,492 6,007
- Regions 7,155 6,874 6,267
Online advertising and partnerships 741 1,015 726
Direct services to internet users 395 320 292
Total classified ads and media 15,887 14,702 13,293
Services: agency website design and listing 1,248 1,904 1,832
Real estate software Pericles 1,603 1,562 1,484
TOTAL revenues 18,736 18,168 16,609
Revenues (EUR'000) Q3-2007 Q2-2007 Q1-2007
Classified ads 10,394 9,948 8,738
- Paris area 5,284 5,179 4,677
- Regions 5,113 4,769 4,061
Online advertising and partnerships 740 756 708
Direct services to internet users 404 367 335
Total classified ads and media 11,538 11,071 9,780
Services: agency website design and listing 1,377 1,656 1,850
Real estate software Pericles 1,337 1,273 1,210
TOTAL revenues 14,253 14,000 12,840
Forthcoming event:
Full-year 2008 results
24 March 2009 (after market close)
About SeLoger.com
The SeLoger.com group is
websites and services aimed at internet users and real estate professionals.
It has become
classified ads with several leading sites http://www.seloger.com,
http://www.immostreet.com, http://www.bellesdemeures.com and
http://www.agorabiz.com. The group is also the leading provider in
real estate transactions software solutions with Pericles.
The group gives internet users access to
classified real estate ads, with more than 2.3 million ads. It also gives
real estate professionals the largest platform in the market, with an
audience consisting of around 1.9 million unique visitors spending an average
time of 17 minutes (source: Mediametrie//Netratings
SeLoger.com’s business model is based on innovative services dedicated to
real estate professionals. The company plans to maintain its growth strategy,
which focuses on four main areas:
- continuing to add new estate agent customers, in both Paris
and the Regions;
- improving its range of products and dedicated services for
all types of real estate professionals;
- introducing innovative new services for individuals planning
a real estate transaction;
- making selective acquisitions.
SeLoger.com has been listed on Euronext Paris (compartment B) since
November 2006
CAT IT and Euronext 100.
ISIN code: FR0010294595
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[1] EBITDA: earnings before interest, tax, depreciation and amortisation,
after taking into account grants of stock options and bonus shares
SOURCE SeLoger.com