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Seloger.com: Full-Year 2008 Revenues Up 25.2%

Posted on: Thursday, 12 February 2009, 10:48 CST

PARIS, February 12 /PRNewswire-FirstCall/ --

- Very Good Resilience Against the Backdrop of Continuing Deterioration in the Real Estate Market

- Organic Growth in Classified Ads of +19% in Q4-08 - 2008 Revenue Target Achieved - 2008 EBITDA Target Confirmed Consolidated revenues (EUR'000) 2008 2007 Change Classified ads 54,484 40,565 13,919 +34.3% - Paris area 26,218 21,004 5,214 +24.8% - Regions 28,266 19,561 8,705 +44.5% Online advertising and 3,585 3,160 425 +13.4% partnerships Direct services to internet users 1,501 1,361 140 +10.3% Total classified ads and media 59,570 45,086 14,484 +32.1% Services: agency website design 5,866 6,869 -1,003 -14.6% and listing Real estate software Pericles 6,231 5,265 966 +18.4% TOTAL revenues 71,667 57,219 14,447 +25.2%

2008 consolidated revenues came to EUR71.7m, up 25.2% compared with 2007.

Over the period, the group continued to improve the visibility and attractiveness of its websites:

Dec 08 Dec 07 Change Number of ads 2,340,000 1,861,000 +26% Number of unique visitors* 1,884,000 1,246,000 +51% Number of visits 7,760,000 6,437,000 +21% Number of pages viewed 112,550,000 99,286,000 +13% *: Source: Mediametrie // NetRatings December 2008

The time spent by each unique visitor is the highest of all real estate websites, at 17 minutes compared with 2-8 minutes for other French real estate websites. This demonstrates the unique fit between the demands of a highly informed audience and the depth of frequently updated content.

- Full-year 2008 classified ads and media revenues increased by 32.1% to EUR59.6m or 28.6% on a like-for-like basis (excluding the consolidation of Belles Demeures in the second half of 2008). - The classified ads business saw satisfactory growth against the backdrop of continuing deterioration in the real estate market in 2008. In the fourth quarter of 2008, revenues in Paris increased by 14.9%, compared with growth of 30.9% in the Regions. Dec 08 Dec 07 Change Paris area Number of customers 4,385 4,439 -1.2% ARPU in Euros 408 373 +9.4% Regions Number of customers 7,644 7,137 +7.1% ARPU in Euros 277 256 +8.2% TOTAL Number of customers 12,029 11,576 +3.9% ARPU in Euros 325 301 8.0%

In the fourth quarter of 2008 alone, the net number of customers decreased by 453, with a fall of 136 in Paris and 317 in the Regions.

- In online advertising and partnerships, revenues rose by 13.4% over the full year and 15.2% in the fourth quarter. Despite the economic climate, the group therefore demonstrated the attractiveness for advertisers of a highly targeted audience. - Revenues from direct services to internet users rose by 10.3% in 2008. - Agency website design and listing revenues fell by 14.6% over the year. The change of billing method (monthly subscription as opposed to one-off billing previously) along with a lower demand explained the fall in revenues in the fourth quarter. - Pericles real estate software achieved growth of 18.4% in 2008, including growth of 9.6% in the fourth quarter.

Despite the decline in the real estate market - which was particularly severe in the fourth quarter of 2008 - the company achieved its full-year 2008 revenue target of EUR69-70m excluding the consolidation of Belles Demeures. It confirms its EBITDA[1] target of EUR36-37m in 2008.

Growth of 12.6% in the fourth quarter

SeLoger.com generated revenues of EUR18.1m in the fourth quarter of 2008, an increase of 12.6%. The classified ads business alone saw growth of 22.7% to EUR14.1m (including a contribution of EUR422,000 for Belles Demeures).

Revenues (EUR'000) Q4-2008 Q4-2007 Change Classified ads 14,094 11,485 22.7% - Paris area 6,740 5,864 14.9% - Regions 7,354 5,618 30.9% Online advertising and partnerships 1,102 957 15.2% Direct services to internet users 494 255 93.8% Total classified ads and media 15,690 12,697 23.6% Services: agency website design and listing 881 1,986 -55.6% Real estate software Pericles 1,582 1,444 9,6% TOTAL revenues 18,154 16,126 12.6% Revenues (EUR'000) Q3-2008 Q2-2008 Q1-2008 Classified ads 14,750 13,367 12,274 - Paris area 7,595 6,492 6,007 - Regions 7,155 6,874 6,267 Online advertising and partnerships 741 1,015 726 Direct services to internet users 395 320 292 Total classified ads and media 15,887 14,702 13,293 Services: agency website design and listing 1,248 1,904 1,832 Real estate software Pericles 1,603 1,562 1,484 TOTAL revenues 18,736 18,168 16,609 Revenues (EUR'000) Q3-2007 Q2-2007 Q1-2007 Classified ads 10,394 9,948 8,738 - Paris area 5,284 5,179 4,677 - Regions 5,113 4,769 4,061 Online advertising and partnerships 740 756 708 Direct services to internet users 404 367 335 Total classified ads and media 11,538 11,071 9,780 Services: agency website design and listing 1,377 1,656 1,850 Real estate software Pericles 1,337 1,273 1,210 TOTAL revenues 14,253 14,000 12,840 Forthcoming event: Full-year 2008 results 24 March 2009 (after market close) About SeLoger.com

The SeLoger.com group is France's leading online real estate player, with websites and services aimed at internet users and real estate professionals.

It has become France's benchmark online marketplace for real estate classified ads with several leading sites http://www.seloger.com, http://www.immostreet.com, http://www.bellesdemeures.com and http://www.agorabiz.com. The group is also the leading provider in France for real estate transactions software solutions with Pericles.

The group gives internet users access to France's most extensive range of classified real estate ads, with more than 2.3 million ads. It also gives real estate professionals the largest platform in the market, with an audience consisting of around 1.9 million unique visitors spending an average time of 17 minutes (source: Mediametrie//Netratings December 2008).

SeLoger.com's business model is based on innovative services dedicated to real estate professionals. The company plans to maintain its growth strategy, which focuses on four main areas:

- continuing to add new estate agent customers, in both Paris and the Regions; - improving its range of products and dedicated services for all types of real estate professionals; - introducing innovative new services for individuals planning a real estate transaction; - making selective acquisitions.

SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90, CAT IT and Euronext 100.

ISIN code: FR0010294595

http://www.groupe-seloger.com

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[1] EBITDA: earnings before interest, tax, depreciation and amortisation, after taking into account grants of stock options and bonus shares

SOURCE SeLoger.com

Source: PR Newswire

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