NAVTEQ Announces Mobile Distillery as a Global Awards Sponsor for NAVTEQ Global LBS Challenge(R)

February 16, 2009

BARCELONA, Spain, Feb. 16 /PRNewswire/ — NAVTEQ, a leading global
provider of digital map data for vehicle navigation and location-based
solutions (LBS), today announced that Mobile Distillery, a leader in device
porting software solutions and testing services for mobile application
developers, has signed on to become a Global Awards Sponsor for the 2009
NAVTEQ Global LBS Challenge and will be awarding licenses totaling $160,000 to
the winners of the competition for all three regions (Americas, APAC and
EMEA). This brings the total value of the 2009 NAVTEQ Global LBS Challenge
prize pool to over $5.4 million in cash and data licenses.

The Grand Prize Winners and Runners-Up in each region will receive a six
month license to Alembic, an advanced device database and powerful web search
engine which benchmarks fully tested characteristics of more than 1,000
handsets. It allows developers to identify which brands and models of mobile
phones their application could potentially work on before prototyping or
launching their mobile projects.

Each Grand Prize Winner for the three regions will also receive a 12 month
license to Celsius, an industry leading mobile application development and
porting suite, allowing developers from one single Java(TM) ME source code to
automatically port (adapt) different optimized versions of their application
to the widest range of existing and upcoming compatible Java enabled handsets.

“We are excited to become sponsors for the first time at this year’s
Global LBS Challenge. Developers are incorporating location enabled services
in their mobile offering at an accelerating pace,” says Eric Lemarechal, Co-
Founder and COO of Mobile Distillery. “This initiative will help some of the
world’s most innovative LBS providers to easily get their applications to the
broadest possible handset range and accelerate their time to market.”

Mobile developers face a number of challenges on their road to
commercialization, including choosing between or supporting multiple operating
systems, device fragmentation even on a particular platform, differences in
implementation of network and technical standards and download limitations in
operator networks.

“The combined Alembic and Celsius solution from Mobile Distillery not only
provides a technical insight into what features and performances are available
on thousands of handsets but also allows developers to produce multiple
versions of their applications in just a few clicks, making sure they will
always take advantage of each handset at its best by employing both handset-
unique and standard mobile technologies. The traditionally prohibitive barrier
of porting costs and effort is largely removed,” says Marc Naddell, vice
president, partner and developer programs and NAVTEQ.

The Alembic online database, to which more than 40 new devices are added
every month, enables developers to assess handsets and market potential. This
is important information for any developer to make an educated decision on
porting to mass-market devices.

Mobile Distillery’s Alembic and Celsius solution is fully integrated as a
plug-in and tool set in standard Integrated Development Environments (IDE’s)
such as NetBeans and Eclipse. This enables developers to use standard IDE’s to
rapidly prototype and develop their LBS applications.

The winners of the Global LBS Challenge — EMEA region will be announced
February 17, 2009 in Barcelona during Mobile World Congress. The winners for
the Americas regions will be announced April 2, 2009 in Las Vegas during CTIA.
The APAC winners will be announced June 17, 2009 in Singapore during
CommunicAsia. For more information, please visit LBSChallenge.com.

About Mobile Distillery

A specialist in mobile technologies with in-depth handset knowledge,
Mobile Distillery was founded in 2005 to solve the platform and handset
fragmentation issue that developers face when developing mobile content and
services. Its software solutions reduce porting cycles by up to 80%, ensure
cost savings, and accelerate time-to-market of Java mobile applications while
ensuring their easy updates to new devices in European, North-American and
Asian markets. Mobile Distillery’s Testing Services ensure quality mobile
applications and products with professional QA Testing for mobile
applications, NFC applications, or SIM card applications. Mobile Distillery’s
customers include developers, publishers and system integrators — across the
mobile application ecosystem — web specialists, mobile game publishers,
mobile marketing agencies and IT service companies. Mobile Distillery has
offices in Paris, Marseilles and Singapore. For more information please visit:
http://www.mobile-distillery.com. Mobile Distillery’s solutions and services
will be demonstrated at Mobile World Congress 2009 in Hall 2, Stand 2F49.

About the NAVTEQ Global LBS Challenge

First launched in 2003, the NAVTEQ Global LBS Challenge is focused on
driving the development and visibility of innovative navigation solutions for
wireless devices. From wireless business applications to sports, travel and
security, integrating the accuracy and richness of NAVTEQ digital map data
facilitates the timely evolution of the next wave of LBS. Over 30% of past
semifinalists have gone on to receive venture capital funding or launch
commercially-distributed applications. Complete development resources,
information and technical support for creating LBS and Navigation solutions
using NAVTEQ products and services is available at

About NAVTEQ Network for Developers

NAVTEQ Network for Developers (NN4D) is a dynamic online web portal and
community that provides developers and business partners with the technical
and business support needed to build, showcase and launch the most innovative
location-enabled solutions. Connect with the people, tools and resources you
need to grow your business by visiting http://www.NN4D.com.


NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has more than 4,000 employees located in 194 offices and in 43

NAVTEQ, and NAVTEQ Network for Developers and Global LBS Challenge are
trademarks of NAVTEQ in the U.S. and other countries. All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)


Source: newswire

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