Designer Christian Siriano and LG Mobile Phones Combine Talents to Create ‘Divas and Designers’ Partnership
(LG Mobile Phones) today announced that it has once again entered into a
creative marketing partnership with rising fashion star
partnership — titled “Divas and Designers” — includes two components and
kicks off during New York Fashion Week. As part of the marketing
collaboration, Siriano has designed a special garment inspired by the fashion-
forward LG Lotus phone. Both the garment and phone will appear on the runway
during his Fall 2009 Show on
also be available for retail distribution. The LG-Siriano partnership also
includes a nationwide program that allows budding designers and stylists to
create and submit their own “mood boards” online through www.lglotus.com.
Siriano will select one board, and the winner will spend a day with him in his
winner will work with Siriano to co-create an accessory — influenced by the
winning mood board — that will be presented to the winner at the designer’s
show in
The Divas and Designer partnership marks the second time LG Mobile Phones
and
for his Spring 2009 Show, LG and Siriano teamed up to design a scarf with a
designated pocket for the award-winning LG Lotus phone, which was newly
launched. This year, Siriano decided to showcase the custom designed item on
the runway and make it available for retail.
Siriano created a garment in his collection with the award-winning LG
Lotus in mind because of its fashion-forward design and ability to keep those-
in-the-know in touch with uncompromising style. According to Siriano, “Divas
and designers want fashionable phones worthy of their creativity. Mobile
phones are fashion accessories, and the LG Lotus is sleek, chic, and
fabulous!”
“The partnership with Christian has provided LG the perfect platform for
marketing the Lotus to our more fashion-conscious customers. The LG Lotus –
like a well-crafted garment — stands out in the crowd by fusing both style
and functionality. Lotus owners know they are making a fashion statement every
time they use their phone.”
Siriano first became famous by winning season IV of the highly rated
reality show “Project Runway.” This is his second showing during New York
Fashion Week and the first time his collection has appeared in the tents at
Bryant Park.
The LG Lotus, which won the Red Dot Award for design, has a sleek, thin,
square shape, giving it an undeniable fashion-forward appearance. Available
in purple with beautifully etched lotus leaves, or an elegant matte black, the
Lotus has enhanced messaging features, including a wide display screen and a
full QWERTY keyboard, making it ideal for texting, email and IM. The LG Lotus
is exclusively available through Sprint.
For more information on the LG Lotus and the Divas and Designers Contest
please visit www.LGLotus.com.
About LG Electronics Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including 82
subsidiaries around the world. With 2007 global sales of
comprised of five business units — Home Entertainment, Home Appliance, Air
Conditioning, Business Solutions and Mobile Communications. LG is the world’s
leading producer of mobile handsets, flat panel TVs, air conditioners, front-
loading washing machines, optical storage products, DVD players and home
theater systems. For more information, please visit www.lge.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to
improve the value of customer life. With a total range of wired and wireless
solutions, the company is rapidly establishing a global presence and growing
its international market share in 3G handsets. For more information please
visit www.lgusa.com.
CONTACTS: Demetra Kavadeles (858) 635.5232, dkavadeles@lge.com
AJ Sarcione (310) 248.6115, aj.sarcione@ogilvypr.com
SOURCE LG Electronics MobileComm U.S.A., Inc.