India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
(Nasdaq: SCOR), a leader in measuring the digital world, today released a
report on the top social networking sites in
the site category increased 51 percent from the previous year to more than 19
million visitors in
networking brands continued to gain prominence in
Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant
increases in visitation.
“Social networking continued to grow strongly in
with several of the top global brands carving out a more prominent position,”
certainly room for several players in the social networking space in
the sites that have the right blend of having both a strong brand and cultural
relevance will be best positioned for future growth.”
Orkut Tops List of Social Networking Sites in
Orkut reigned as the most visited social networking site in
with more than 12.8 million visitors, an increase of 81 percent from the
previous year. Orkut’s audience was three times the size of its nearest
competitor in the category. Facebook.com captured the #2 position with 4
million visitors, up 150 percent versus year ago, followed by local social
networking site Bharatstudent.com with 3.3 million visitors (up 88 percent)
and hi5.com with 2 million visitors (up 182 percent).
Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007 Total India - Age 15+, Home/Work Locations* Source: comScore World Metrix Total Unique Visitors (000) Dec-07 Dec-08 % Change Total Internet: Total Audience 26,240 32,099 22 Social Networking 12,795 19,369 51 Orkut 7,123 12,869 81 Facebook.com 1,619 4,044 150 Bharatstudent.com 1,736 3,269 88 hi5.com 714 2,012 182 ibibo.Com 1,970 990 -50 MySpace Sites 352 741 110 LinkedIn.com 293 513 75 PerfSpot.com 2,106 433 -79 BIGADDA.com 515 385 -25 Fropper.com 256 248 -3 * Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.
In Asia-Pacific Region, Social Networking Shines in
An overview of social networking activity in the
revealed that many of the countries with the highest reach in social
networking also exhibited the highest level of site engagement.
the region in terms of penetration, with more than 74 percent of its online
population visiting a social networking site in
networking visitors in
the category with an average of 19 during the month.
Other countries in the region that displayed strong social networking
penetration and engagement included
Despite the strong growth in
average penetration and engagement in the
Asia-Pacific Social Networking Overview December 2008 Total Asia-Pacific - Age 15+, Home/Work Locations* Source: comScore World Metrix Social Networking Average Average % Reach Minutes per Visits per Visitor Visitor Asia Pacific** 60.6 137.0 11.4 Singapore 74.3 175.6 19.1 Australia 68.3 224.3 17.8 South Korea 68.0 277.8 15.1 Malaysia 66.6 181.2 14.2 Hong Kong 62.8 127.7 13.7 New Zealand 62.8 185.7 13.8 India 60.3 110.4 10.4 Japan 50.9 72.8 9.9 China 45.6 89.5 7.4 Taiwan 42.4 36.1 5.1 * Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs. ** Improvements to Internet population estimates in certain countries have recently been made. We caution against trending with data prior to July 2008.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com.
SOURCE comScore, Inc.