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Entertainment Fusion Group's Clients Stay Ahead of the Curve With Social Media 2.0

Posted on: Wednesday, 18 February 2009, 05:00 CST

LOS ANGELES, Feb. 18 /PRNewswire/ -- Entertainment Fusion Group (EFG) has announced the launch of a new division, Social Media 2.0. This sector of the company will focus on integrating social media in the PR and marketing campaigns of all their clients. Utilizing the new trend in World Wide Web technologies, social media allows brands to garner more impressions and reach more consumers through social networking sites, blogs, video sharing, and other evolving web-culture communities. Social media is changing conventional methods of PR and marketing, thus maximizing a brand's exposure.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090218/LA72078LOGO)

EFG has been pro-active in educating their clients in internet dynamics and urging them to take advantage of social media in order to make their communication more relationship-based. By utilizing social media press releases and online communities, i.e. Facebook, Twitter, MySpace, YouTube and blogs, brands are able to reach more consumers and media. Also, with the current state of the economy, people are more apt to browse the internet as opposed to buying publications as the same content is usually available online for free.

EFG's strategy to shift their PR and marketing plans toward online communications from traditional print and electronic media gives consumers more access to the brands. In today's business environment, accessibility is crucial to marketing and public relations practices. Consumers need to have a resource to receive information immediately and social media provides that. Brands need to have a presence online so that consumers can find information fast and easily through search engines.

"With the evolving state of the economy and business trends, integrating the use of social media is crucial for brands to remain competitive in this market," says Peter Philipp Wingsoe, managing director of EFG. "EFG and our clients recognize the importance of online presence as new media is the wave of the present and future. We pride ourselves on being ahead of the curve of innovative PR and marketing techniques so it is only logical for EFG to move our clients in this direction."

EFG, a full service communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music, and overall entertainment industry with core competencies in special events and celebrity relations.

SOURCE Entertainment Fusion Group

Source: PR Newswire

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