Qunar.com Partners With CCTV.com to Create Innovative Media and Communications Platform Targeting Chinese Travelers

BEIJING, Feb. 23 /PRNewswire-Asia/ — Qunar.com, China’s leading travel
search engine, recently established a partnership with CCTV.com, China’s
number one news portal and the online arm of state-run broadcaster China
Central Television. Under the agreement, both parties will jointly create and
offer innovative travel search services to ultimately help Chinese travelers
make better and more informed purchase decisions.

Following its strategic partnerships with such portals as Sina, Sohu,
Yahoo! and Tianya, the cooperation between Qunar.com and CCTV.com demonstrates
both parties’ shared brand development vision to create an innovative,
interactive marketing model drawing upon the best practices from both
traditional media and the internet.

CCTV.com tops the list of China’s nine leading official news portals, with
more than 100 million daily page views and over 20 million registered users.
As the official internet and mobile platform exhibition organization
authorized by the International Olympic Committee, the website successfully
broadcast the Beijing Olympic Games last year. According to a survey
undertaken by CVSC-TNS Research, as of the close of the Chinese New Year Gala
2009, the page views of CCTV.com reached 203 million, compared to 114 million
a year earlier. The total number of viewers increased to 33.56 million from
22.52 million of the previous year. Maximum synchronous viewers numbered 5.39
million. In addition, 9.35 million users watched the gala through CCTV mobile
TV.

With nearly 30 million monthly visits by independent users, Qunar.com is
China’s leading travel search engine bringing together information from nearly
400 web sites, including information on over 3,000 flight routes and 30,000
hotels. Qunar provides a comprehensive range of travel search information such
as flight information, hotels, visas, and blogs. According to data from
iResearch, with a market share of 33.7 per cent, Qunar.com ranked first
amongst China’s travel web sites for flight tickets and second overall.

”The collaboration between CCTV.com and a vertical search engine such as
Qunar is an innovative development in online marketing in China. I hope the
cooperation will provide maximum benefits for both parties while making a good
beginning for the exploration of innovative marketing models in the future,”
a spokesperson for CCTV.com said when commenting on this cooperation.

”The deep cooperation between CCTV.com and Qunar.com, both of which are
leaders in their respective fields, will enable better services for users and
netizens through effectively utilizing their resource advantages online and
offline, further enhancing their brand recognition,” stated Dai Zheng, Vice
President of Marketing at Qunar.

About CCTV.com

As the platform for CCTV’s new media services, CCTV.com enjoys the
exclusive right for the internet communication and promotion of the resources
of China Central Television (CCTV) that are mainly composed of TV programs. It
has got full qualification from the competent state authorities to provide
such services as internet TV, mobile TV and IP TV. Centering on video services,
integrating the high-quality program resources of CCTV and other agencies and
relying on the advanced internet technologies, CCTV.com offers live video
broadcast, rebroadcast, video on demand, video download, and visual/audio
search services. It is now the best and largest provider of audio/visual
programs via the internet and mobile phones in the Chinese mainland.

The success in the new media broadcasting of the Olympic Games clearly
demonstrates the great capacities of CCTV.com in the new media industry and
the enormous market value of its brand name. CCTV.com has seized this precious
opportunity and won the wide acknowledgement of new media users and other
operators in this industry. It has become one of the top new media enterprises
in China and an important force to promote the rapid development of the new
media industry.

About Qunar.com

Qunar is the leading travel meta-search engine in China, focused on
providing the most comprehensive and accurate information for travel services.
Qunar users are able to search for information and compare pricing for flights,
hotels and visas in order to make better informed travel decisions.

Based in Beijing, Qunar represents a significant step in the development
of China’s rapidly growing online travel industry. Qunar searches and
aggregates information from almost 400 travel web sites providing real time
information from more than 3,000 airlines routes and 30,000 hotels.

Launched in May 2005, Qunar has quickly become one of China’s top travel
media with over 30 million unique visitors each month. Qunar’s users represent
China’s upwardly mobile new generation of consumers who are frequent travelers,
comfortable with online transactions and willing to spend a significant amount
of their disposable income on traveling to new and exciting places.

Qunar means “where are you going?” in mandarin Chinese.

For more information about Qunar, please visit http://www.qunar.com .

SOURCE Qunar.com