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Qunar.com Partners With CCTV.com to Create Innovative Media and Communications Platform Targeting Chinese Travelers

Posted on: Monday, 23 February 2009, 08:00 CST

BEIJING, Feb. 23 /PRNewswire-Asia/ -- Qunar.com, China's leading travel search engine, recently established a partnership with CCTV.com, China's number one news portal and the online arm of state-run broadcaster China Central Television. Under the agreement, both parties will jointly create and offer innovative travel search services to ultimately help Chinese travelers make better and more informed purchase decisions.

Following its strategic partnerships with such portals as Sina, Sohu, Yahoo! and Tianya, the cooperation between Qunar.com and CCTV.com demonstrates both parties' shared brand development vision to create an innovative, interactive marketing model drawing upon the best practices from both traditional media and the internet.

CCTV.com tops the list of China's nine leading official news portals, with more than 100 million daily page views and over 20 million registered users. As the official internet and mobile platform exhibition organization authorized by the International Olympic Committee, the website successfully broadcast the Beijing Olympic Games last year. According to a survey undertaken by CVSC-TNS Research, as of the close of the Chinese New Year Gala 2009, the page views of CCTV.com reached 203 million, compared to 114 million a year earlier. The total number of viewers increased to 33.56 million from 22.52 million of the previous year. Maximum synchronous viewers numbered 5.39 million. In addition, 9.35 million users watched the gala through CCTV mobile TV.

With nearly 30 million monthly visits by independent users, Qunar.com is China's leading travel search engine bringing together information from nearly 400 web sites, including information on over 3,000 flight routes and 30,000 hotels. Qunar provides a comprehensive range of travel search information such as flight information, hotels, visas, and blogs. According to data from iResearch, with a market share of 33.7 per cent, Qunar.com ranked first amongst China's travel web sites for flight tickets and second overall.

''The collaboration between CCTV.com and a vertical search engine such as Qunar is an innovative development in online marketing in China. I hope the cooperation will provide maximum benefits for both parties while making a good beginning for the exploration of innovative marketing models in the future,'' a spokesperson for CCTV.com said when commenting on this cooperation.

''The deep cooperation between CCTV.com and Qunar.com, both of which are leaders in their respective fields, will enable better services for users and netizens through effectively utilizing their resource advantages online and offline, further enhancing their brand recognition,'' stated Dai Zheng, Vice President of Marketing at Qunar.

About CCTV.com

As the platform for CCTV's new media services, CCTV.com enjoys the exclusive right for the internet communication and promotion of the resources of China Central Television (CCTV) that are mainly composed of TV programs. It has got full qualification from the competent state authorities to provide such services as internet TV, mobile TV and IP TV. Centering on video services, integrating the high-quality program resources of CCTV and other agencies and relying on the advanced internet technologies, CCTV.com offers live video broadcast, rebroadcast, video on demand, video download, and visual/audio search services. It is now the best and largest provider of audio/visual programs via the internet and mobile phones in the Chinese mainland.

The success in the new media broadcasting of the Olympic Games clearly demonstrates the great capacities of CCTV.com in the new media industry and the enormous market value of its brand name. CCTV.com has seized this precious opportunity and won the wide acknowledgement of new media users and other operators in this industry. It has become one of the top new media enterprises in China and an important force to promote the rapid development of the new media industry.

About Qunar.com

Qunar is the leading travel meta-search engine in China, focused on providing the most comprehensive and accurate information for travel services. Qunar users are able to search for information and compare pricing for flights, hotels and visas in order to make better informed travel decisions.

Based in Beijing, Qunar represents a significant step in the development of China's rapidly growing online travel industry. Qunar searches and aggregates information from almost 400 travel web sites providing real time information from more than 3,000 airlines routes and 30,000 hotels.

Launched in May 2005, Qunar has quickly become one of China's top travel media with over 30 million unique visitors each month. Qunar's users represent China's upwardly mobile new generation of consumers who are frequent travelers, comfortable with online transactions and willing to spend a significant amount of their disposable income on traveling to new and exciting places.

Qunar means "where are you going?" in mandarin Chinese.

For more information about Qunar, please visit http://www.qunar.com .

SOURCE Qunar.com

Source: PR Newswire

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