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Fluid Music Canada's Trusonic(R) Becomes Exclusive Provider of Internet Delivered Music and Messaging to Airport Marketing Income

Posted on: Tuesday, 24 February 2009, 04:00 CST

LA JOLLA, Calif., Feb. 24 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN) the largest provider of Internet delivered music and messaging services for retailers, today announced that it has been chosen by Airport Marketing Income ("AMI") to be the exclusive provider of Internet-delivered music and messaging to its managed airport properties. AMI is a leader in the experiential airport marketing category, serving many of the nation's busiest airports, from Boston to San Jose.

"AMI leverages the latest technologies to enable corporate sponsors to reach a large, desirable audience, while enabling our airport partners to create new revenue streams. We were attracted to the Trusonic service because of its unprecedented, pinpoint control over the audio environment and its ability to support our robust advertising sales program through auditable reports and easy scheduling and insertion," said Julie Olson Director of Marketing & New Programs for AMI. "Because of the nature of our business, our bar for control, security and reliability is very high. Trusonic was able to meet these requirements, passing stringent Transportation Security Administration ("TSA") standards."

Lorne Abony, Chief Executive Officer of Fluid Music Canada, corporate parent of Trusonic, said: "We are delighted to be partnering with AMI, whose marketing programs support corporate sponsors who wish to reach millions of air travelers. As the technology backbone to AMI's robust audio advertising network, Trusonic once again has proven its ability to meet the functionality requirements of the most demanding partners."

About Trusonic

As the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Independent Artist music from which to create custom music programming for its clients. Trusonic delivers and validates through reports the delivery of over 1 billion in-store and on-hold messages annually, and installs complete audio solutions including the Trusonic Media Player through its national network of sales and service locations. For more information on Trusonic, visit www.trusonic.com

About Airport Marketing Income

AMI is a pioneer and the leader today in the field of airport-based marketing. The firm presents its clients with unique marketing and sponsorship opportunities, leveraging the realities of today's air travel and the untapped potential of airport properties. AMI's comprehensive approach to marketing in the airport environment brings together the country's top port authorities with major brands to create impactful multi-touch experiences that include a variety of mediums including sound, product sampling and innovative visuals. Clients include: Airborne, Bank of America, Dunkin' Brands, PepsiAmericas, Under Armour, Siemens, and Yahoo! For more information on AMI, visit www.airportmarketing.com

SOURCE Trusonic, Inc.

Source: PR Newswire

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