Ask.com and Web Wise Kids Launch Internet Safety Public Service Campaign Featuring NASCAR(R) Driver Bobby Labonte
Posted on: Thursday, 26 February 2009, 07:23 CST
"Children spend more time online than watching television, so educating
them on both the benefits and potential dangers of the online world is
critical," said
"As a father, keeping my kids safe on the Internet is a big concern for me, so I'm excited to join Ask.com and Web Wise Kids in building awareness around the role parents and educators can play in teaching cyber safety," said Labonte. "We can make a positive difference by talking with kids about how they use computers, teaching them not to share personal information, knowing what sites are kid-friendly, and staying up to speed on the latest online social trends."
The Ask.com and Web Wise Kids Internet Safety Public Service campaign includes :30 and :60 television and radio spots featuring Labonte, who, as racing footage runs on the screen, explains that when cars race 200 miles per hour, there are many unseen dangers that "spotters" high above the track help drivers like him avoid. Likewise, parents can be "spotters," helping children avoid the unseen dangers that may be online by following simple Internet safety tips. These include: 1) Keep the computer in a family area where you can see it; 2) Proactively teach your kids never to share personal information; 3) Become knowledgeable about signing on to websites, searching for information and using email and instant messaging; 4) Familiarize yourself with safer websites and post that list by your computer.
"The Internet can be a vibrant world full of positive exploration, but
it's important parents make children aware of the negatives without
preaching," said
About Ask.com
Ask.com is an operating business of IAC (Nasdaq:IACI). The Ask Network of
sites is the 11th largest Internet property in the world, with more than 164
million worldwide unique monthly users, according to
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the
sanctioning body for one of
About Web Wise Kids
Web Wise Kids is a national non-profit organization dedicated to empowering today's youth to make wise choices online through easy-to-use, school-approved Internet safety education programs for young people. Today's e-generation is taught valuable lessons using unique computer games with fun, interactive simulations based on real-life criminal cases. Web Wise Kids programs have reached more than five million children and thousands of parents nationwide in conjunction with school systems, law enforcement, teachers, community-based youth organizations and others. For more information, visit www.webwisekids.org or call 714-435-2885.
SOURCE Ask.com
Source: PR Newswire
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