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Coyote Point Unveils New Channel Program to Support Growing Mid-Market Demand for Application Acceleration/Load Balancing Solutions

Posted on: Monday, 2 March 2009, 07:30 CST

New Program Provides Partners with Additional Revenue and Margin Opportunities, Including Lead Registration, Restricted Product Authorization, Pricing, and Reduced Competition

SAN JOSE, Calif., March 2 /PRNewswire/ -- Coyote Point Systems, Inc., the leading provider of application acceleration and load balancing solutions for mid-market companies, today announced a new multi-tiered channel program to support increased market demand for its new Equalizer GX family of application acceleration and load balancing solutions. The Coyote Point Tiered Partner Program was developed to offer meaningful, multi-level advantages and benefits to partners at levels that best suit each business model.

"We started working with Coyote Point three years ago at the recommendation of a customer and have had a close working relationship ever since," said Ken Fletcher, CEO at Quarterhorse Technology Inc. "Coyote's sales staff and engineers are on the ball and willing to support our unique needs. With the new program, Coyote has become more aggressive about their channel partner profitability and have provided us with some real solid lead generation opportunities. Compared to its competition, Coyote Point has an excellent price/performance offering that matches our customers' requirements. As a tier-1 channel partner, we believe that the new program will foster a closer reseller/vendor relationship; a must have in order for us to succeed, especially in this market."

Coyote Point's multi-tier channel program includes the following highlights:

• Authorization - only authorized resellers will have access to the complete product line where non-authorized resellers are restricted from selling the premier high revenue Equalizer models products. Requiring authorization reduces the competition in the highest revenue selling opportunities which protects reseller margins and profitability.
• Lead registration - allows all resellers to register and protect leads and qualifying resellers can receive additional margin on registered Coyote Point solution sales. Lead registration rewards resellers for efforts spent in lead generation and prospecting efforts.
• COOP Market Development Funds - qualifying partners are empowered to increase their revenue generation by participating in field marketing and lead generation activities knowing they have a cooperative partner to help them defer the costs of prospecting for new business opportunities.

The program is comprised of discrete tiers, each designed to reward the reseller efforts and commitment to selling Coyote Point solutions and to ensure customers are serviced by a reseller who is properly trained and best able to meet their needs. The Authorized Tier-1 Reseller level has benefits reserved for partners who have demonstrated the highest performance in selling, marketing, and supporting Coyote Point technology. Tier-1 resellers are empowered with additional advantages and benefits available exclusively to them, including the ability to buy direct from Coyote Point at Tier-1 pricing, earn COOP market development funds, lead registration with margin protection, joint marketing activities, priority status for sales lead distribution, and the opportunity to participate in public relations activities for increased exposure and customer case studies.

"We needed a more advanced partner program to support both our continued expansion and to better meet the needs of our customers who need more advanced enterprise capable solutions. This is a rapidly growing market segment - Gartner predicts end-user spending on application acceleration equipment will reach $7 billion by the end of 2013," said Jim Puchbauer, Coyote Point director of channel development. "We do not sell direct to customers, making our reseller partners the key to meeting our business objectives and taking advantage of this market opportunity. Our goal is to provide them with a competitive edge, ensure they're armed with the tools needed to satisfy customers, as well as incentives to keep them profitable and motivated to maintaining a long-term partnership with us."

A key aspect of the reseller program is the extensive sales and technical support offered to our authorized resellers. This includes sales and technical training, support of sales activities with a dedicated sales support team, full access to Coyote Point's Partner Resource Center Web portal, which includes all the latest news and tools to sell and support Coyote Point's application acceleration and load balancing appliances.

About Coyote Point

Coyote Point Systems, Inc., the original load balancing technology pioneer, is a recognized leader in delivering affordable solutions for high application availability and accelerated application performance. In 2009, Coyote Point delivered the Equalizer GX, the eighth generation of its award-winning Equalizer Series platform. Equalizer load balancing and acceleration systems provide the industry's foremost combination of performance, affordability and ease of use. Thousands of customers worldwide have deployed Equalizer Series systems to ensure non-stop operations, accelerated delivery and on-demand scalability of business-critical applications and Web sites. Coyote Point is headquartered in San Jose, CA and works with leading channel partners in the U.S., Canada, Europe, Asia, Australia and Africa. The company can be reached at 1-877-367-2696 or http://www.coyotepoint.com.

SOURCE Coyote Point Systems, Inc.

Source: PR Newswire

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