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Intercontinental Hotel Group Improves Customer Loyalty using Jive Social Business Software

Posted on: Tuesday, 3 March 2009, 07:00 CST

PORTLAND, Ore., March 3 /PRNewswire/ -- Jive, the Social Business Software leader, announced that Intercontinental Hotel Group (LSE: IHG.L) implemented Jive Social Business Software to connect and engage with its 40 million Priority Club Rewards members.

IHG's vision for the new community, Priority Club Connect, is to become the central online gathering place for Priority Club Rewards Members and other like-minded travelers to engage with the Priority Club Loyalty Program and connect and share their traveler experiences. Additionally, Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community.

IHG evaluated a variety of solutions before selecting Jive for the Priority Connect initiative. IHG selected Jive because of the community software's ease of use and flexibility, allowing it to be easily integrated into their existing platforms. By leveraging Social Business Software from Jive, IHG is building customer loyalty and affinity for the IHG brand.

"This initiative one of the ways we're engaging some of our most valued customers," said Cassandra Jeyaram, Social Marketing Manager, IHG. "We see the Jive software platform as an opportunity to continue to expand our social marketing initiatives with relative ease and minimal costs."

"We are excited that IHG selected Jive," said Dave Hersh, CEO, Jive Software. "Social Business Software helps produce a breakthrough in the effectiveness of marketing initiatives and loyalty programs."

Jive delivers the leading enterprise-class suite of Social Business Software applications for Global 2000 companies and governments. Jive's collaboration solutions are the first to effectively manage employees, customers and partners on a unified platform. Jive is purpose-built for tens of thousands of users and millions of page views.

Jive was recently named a community platform 'Leader' by Forrester Research and recognized in the 'Visionaries' quadrant of the Enterprise Social Software Magic Quadrant report produced by The Gartner Group.

About Intercontinental Hotel Group

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental(R) Hotels & Resorts, Hotel Indigo(R), Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R) and Candlewood Suites(R), and also manages the world's largest hotel loyalty programme, Priority Club(R) Rewards with 40 million members worldwide.

IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

About Jive Software

Jive is the global leader of the enterprise Social Business Software market. Jive has more than 2,500 customers worldwide, including more than 15% of the Fortune 500. Jive was founded in 2001 and is headquartered in Portland, Oregon. For more information, visit Jive Software online.

SOURCE Jive Software

Source: PR Newswire

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