Astea International Accelerates Growth in Asia with a New Subsidiary in Japan

New Tokyo Subsidiary Expands Astea’s Global Footprint

HORSHAM, Pa., March 5 /PRNewswire-FirstCall/ — Astea International Inc. (Nasdaq: ATEA), the leader in service lifecycle management and mobility solutions, announces the establishment of Astea International Japan Inc., a new subsidiary in Tokyo, Japan. With resources in Tokyo, the company is providing sales, professional services and customer support to leading service organizations in the region. The Japanese subsidiary joins the Company’s existing international sales and service locations in the United Kingdom, Holland, and Australia.

“The Japanese market is of strategic importance to Astea and represents tremendous opportunities for international growth,” stated Zack Bergreen, CEO and chairman, Astea International. “The establishment of a formal presence in Japan brings us closer to the market and confirms our commitment to the partnerships that we have developed over the past ten years. With over forty customers already in Japan, and this number rapidly growing, this new subsidiary affords us the ability to better serve our customers and strategic partners. We will be able to further strengthen our understanding of the Japanese market and continue to build upon our solution to drive innovation that exceeds customer expectations.”

On September 25, 2008, the Company issued a press release announcing that it received a $3 million dollar investment to enhance sales and marketing, customer support, and product development efforts. One of the initiatives that this recent investment funded was the opening of the local subsidiary in Japan. The driving factor to establish a local presence was in response to their existing customer base as well as the increasing Japanese demand the Company is seeing for proven service management solutions that enable companies to deliver a consistent level of superior service around the world, ultimately improving customer satisfaction, retention and profitability.

Astea International Japan Inc. subsidiary is located at 7F ARK Mori Bldg. 1-12-32 Akasaka, Minato-ku, Tokyo, Japan. Mr. Hideo Yamazaki is managing director of Astea International Japan Inc. He brings to the Company a breadth of service management experience and a long history of working with the Astea solution suite. In order to support Astea’s existing customer base, Astea International Japan is already staffed with a team of resources and has also engaged experienced technical staff from existing partners in Japan.

Astea is unique in its offerings because it provides the total end-to-end service management and mobility solutions that can support a company’s entire service business or it provides a modular approach and complements existing applications. Astea offers service management, mobile workforce management, parts and inventory management, reverse logistics management and customer management solutions — all on a single central repository.

Astea helps companies worldwide achieve the highest levels of customer satisfaction with faster response times and proactive communication, creating a seamless, consistent and highly personalized experience at every touch point. To learn more visit www.astea.com/jp.

About Astea International

Astea International (Nasdaq: ATEA) is a global provider of service management software that addresses the unique needs of companies who manage capital equipment, mission critical assets and human capital. With the acquisition of FieldCentrix, Astea complements its existing portfolio with the industry’s leading mobile field service execution solutions. Astea is helping companies drive even higher levels of customer satisfaction with faster response times and proactive communication, creating a seamless, consistent and highly personalized experience at every customer relationship touch point. Since its inception in 1979, Astea has licensed applications to companies, around the world, in a wide range of sectors including information technology, telecommunications, instruments and controls, business systems, HVAC, gaming/leisure, imaging, industrial equipment, and medical devices.

www.astea.com. Service Smart. Enterprise Proven.

(C) 2009 Astea International Inc. Astea and Astea Alliance are trademarks of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders.

SOURCE Astea International, Inc.