Verizon Wireless Rolls Out Evolutionary Store Design in Hadley, Massachusetts

March 12, 2009

New Russell Street Location Provides Enhanced Hands-On Experience for Wireless Customers

HADLEY, Mass., March 12 /PRNewswire/ — Verizon Wireless continues to break new ground in the U.S. wireless retail experience with the introduction of its evolutionary store design in Hadley, Massachusetts. The new 3,500-square-foot store, located at 360 Russell Street, offers consumers a high-tech and hands-on experience with wireless voice, Internet, music and video services.

The store design — incorporated in new Verizon Wireless stores around the country beginning in 2008 — integrates a number of innovative systems and operational enhancements designed to streamline the sales process and enhance the customer experience, including:

  • Notebook computers demonstrating Mobile Broadband, the company’s 3G high-speed wireless Internet service geared toward mobile professionals, business customers, and on-the-go college students. Verizon Wireless cell sites in Massachusetts and across New England offer 3G wireless broadband connectivity.
  • More than 55 working models of handsets, PC cards and other devices for customers to try.
  • A greeter kiosk that allows customers to check in once they enter the store and list their wireless needs, so representatives can quickly assist them.
  • A Bill Payment Kiosk that allows customers to make account payments quickly and easily using checks, cash or credit/debit cards.
  • A dozen highly trained in-store employees staffing Sales, Customer Service and Technical Support departments, making it easy for customers to get account information, customer service and address technical issues.

“The new Russell Street location provides increased customer service and shopping convenience to our Hadley and Northampton area customers,” said Verizon Wireless District Manager Michael Roth. “Increasing demand for Verizon Wireless products, such as wireless broadband Internet, is driving our 3G network and evolution retail expansion across New England.”

Verizon Wireless has invested more than $50 billion since it was formed to increase the coverage and capacity of its national network and to add new services like Mobile Broadband and V CAST. Regionally the company has invested over $2.4 billion into its New England network, including $240 million during 2008.

The new store design has been introduced in more than 100 locations around the country, including Boston, Massachusetts; West Hartford, Connecticut; and North Kingstown, Rhode Island. The new Verizon Wireless Communications Store is open Monday through Saturday, 9:00 a.m. to 9:00 p.m. and Sunday from 10:00 a.m. to 6:00 p.m., and can be reached at (413) 582-0299.

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

SOURCE Verizon Wireless

Source: newswire

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