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Nintendo DS Reaches 100 Million Mark

March 12, 2009

Sales of the Nintendo DS are now over 100 million devices since its launch five years ago, according to the company.

March 6, worldwide sales of the DS toppled 100 million, including the original model, the DS Lite and DSI, Nintendo said in a statement on Wednesday.

Games available on the DS like “brain-training” have helped to sell the device because of the broadened attraction to play those games, such as everyone from core gamers to women and older people.

“We aim to shift from one machine for one family to one machine for one person,” the Kyoto-based company said.

The DSi, which features a built-in camera, went on sale in Japan in November and is due to be released in the U.S. in April.

The DS was quicker at reaching the 100 million mark than Sony’s PlayStation 2, which took five years and nine months.

Nintendo’s Wii home console has sold strong, helping the company to weather the economic downturn better than other electronic makers.

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