AT&T U-verse TV Customers Score With Interactive College Basketball Application

March 17, 2009

Basketball Fans Can Stay Up-To-Date on Tournament Action with Personalized Brackets and More Available on their U-verse TV Screens

DALLAS, March 17 /PRNewswire-FirstCall/ — College basketball fans, grab your remote controls and get closer to this month’s basketball action. AT&T* today announced that AT&T U-verse(SM) TV customers have more ways to follow tournament excitement with the launch of College Basketball from Yahoo! Sports, an interactive application available to all U-verse TV customers at no extra charge.

With College Basketball from Yahoo! Sports, available now on the AT&T U-bar, sports fans can view tournament brackets, their personalized completed bracket, game summaries and box scores, and video clips of game analysis and commentary — all at the click of their remote control.

“AT&T U-verse just got better, again. This is the perfect app for fans who want the latest, in-depth information on their favorite college teams and rankings, without ever putting down their remote controls,” said G.W. Shaw, AT&T executive director of U-verse marketing. “Using our U-verse Internet Protocol (IP) technology, College Basketball from Yahoo! Sports is yet another innovative application that enhances the U-verse TV experience, and is an example of the integrated apps that we’ll continue to bring to AT&T U-verse customers this year.”

AT&T U-bar is an interactive feature available to all U-verse TV customers on every TV that allows viewers to receive customized sports, weather, stock and traffic information on their U-verse TV screen.

To set up their brackets for College Basketball from Yahoo! Sports, U-verse TV customers can use their U-verse High Speed Internet account to log in at att.net and click on “Sports” to pick the teams they think will advance. They can complete their bracket anytime between when the brackets are announced until the first game tips off. Once the tournament begins, U-verse TV customers can easily track the accuracy of their team picks by viewing their brackets on their U-verse TV screen. Correct picks will be highlighted in green and losing picks will be highlighted in red.

College Basketball from Yahoo! Sports is the latest addition to the constantly evolving suite of applications that has been introduced to all U-verse TV customers at no extra charge. U-verse TV customers can also enjoy several other integrated features, including Total Home DVR; the ability to program DVR recordings from any Web-connected mobile phone or PC; the AT&T U-bar; the ability to view personal photos on your TV that you have uploaded to flickr.com; and more.

AT&T U-verse customers enjoy quadruple-play integration, enhanced features and greater value, all made possible by IP technology. AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the North Central, South, and West Regions,” according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM).

For additional information on AT&T U-verse — or to find out if it’s available in your area — visit http://uverse.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation’s leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Customizing options require AT&T U-verse High Speed Internet Service.

AT&T received the highest numerical score among television service providers in the South, North Central and West regions in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction Study(SM). Study based on 18,938 total responses from measuring providers in the South (13), North Central (11) and West (10) regions and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit jdpower.com.


Source: newswire

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