Spare Backup Creates New Advertising/Data Mining Division, Names Dr. Kwong Hiu Yung to Spearhead This Effort

PALM DESERT, Calif., March 17 /PRNewswire-FirstCall/ — Spare Backup, Inc. (OTC Bulletin Board: SPBU), an industry-leading provider of automated, online backup applications for home users and small businesses, announced today that it has created a new advertising/data mining division to capitalize on its data backup and cloud computing initiatives. Spare has hired Dr. Kwong Hiu Yung to lead this new effort as it seeks to identify behavioral patterns in order to create numerous revenue streams from its growing subscriber base.

Dr. Yung joins Spare Backup with over ten years of practical experience in statistical analysis of web based software applications ranging from telecommunications to IT B2B. Dr. Yung has provided consulting services for Lucent Technologies and IBM to enhance user experience in addition to enhancing security and privacy protection. Dr. Yung led a team at IT.com to develop a vertical search engine integrating informational retrieval, machine learning, and natural language processing. Dr. Yung received his PhD in statistics from Stanford University and his undergraduate degree from MIT.

Through the combination of Spare Backup(R) and Spare Room(R) a wide array of files and data are collected and stored for its users giving the company the ability to mine user specific patterns to build an intelligent user profile for each user. This will be accomplished through the use of an intelligent engine that will search for patterns of usage and general data, while protecting privacy and never opening a user’s encrypted personal files. Through these profiles Spare and its partners will provide permission based marketing and targeted advertising designed to enhance both the user experience and host marketing opportunities.

Mr. Cery Perle, CEO of Spare Backup, Inc., commented, “As Spare Backup’s core business continues to grow we are always looking at value added services. The ability to understand behavior patterns of our customers and offer them products and services on a permission basis is a potential new distribution channel we are very excited about. We believe that having intelligent agents who will serve our users and provide services they want in a seamless, non-invasive manner, will significantly enhance the overall user experience.”

For additional information, visit http://www.sparebackup.com. For investor relations, please contact our investor relations department at 760-779-4241 Ext. 224 or ir@sparebackup.com.

About Spare Backup, Inc.:

Spare Backup, Inc. specializes in helping consumers, small office/home office users and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively. The company’s flagship Spare Backup product is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to the schedule of the user’s choice. The company is headquartered in Palm Desert, California.

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SOURCE Spare Backup, Inc.