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ESPN and MobiTV(R) Bring Made-For-Mobile Video Content to Sports Fans

Posted on: Wednesday, 6 July 2005, 09:15 CDT

MobiTV, the world's first global television network and technology platform providing live television on mobile phones, and ESPN, The Worldwide Leader In Sports, today announced that video content from ESPN is now available to mobile phones via MobiTV.

Fans with the MobiTV service can now view regularly updated ESPN content -- selected and edited specifically for the mobile viewer -- including sports news, fantasy sports updates, college sports, X Games highlights, and ESPN original content anytime, anywhere on their mobile phones.

"ESPN's mission is to serve fans anytime, anywhere, and expanding our reach among the fast-growing mobile audience is key to achieving that goal," said Manish Jha, senior vice president and general manager, ESPN Mobile. "Working with MobiTV to bring updated sports content to fans on a daily basis is an exciting development for our team and for the fans."

"We are proud to offer our subscriber base the best sports programming on mobile television," said Phillip Alvelda, CEO and chairman of MobiTV, Inc. "ESPN's content is yet one more example of MobiTV's commitment to providing our subscribers with the best programming and providing our content partners with a ground-breaking platform to reach their viewers."

MobiTV is the most popular mobile television service in the market today, providing subscribers a variety of the best news, sports, and entertainment programming. U.S. customers can purchase MobiTV through Sprint PCS, Cingular and other regional carriers. The service is available on a wide range of phones, and on the new 3G wireless networks offers customers a near broadcast-quality viewing experience.

About MobiTV

MobiTV is the first global television network and technology platform targeting the 1.6 billion mobile phone and handset users worldwide. The MobiTV service is available in the US through Sprint PCS, Cingular and several regional carriers; in the United Kingdom through Orange UK; and is now available to Canadian customers through Rogers and Bell Canada. The service offers many popular TV channels such as ESPN, MSNBC, ABC News Now, CNBC, FOX Sports, The Discovery Channel, The Learning Channel, The Weather Channel, Comedy Time, California Music Channel, Major League Baseball Highlight Channel and others including country-specific channels outside the United States.

MobiTV is a registered trademark of Idetic, Inc. All other trademarks, tradenames, service marks, service names and images mentioned and/or used herein belong to their respective owners. Founded in 1999, Idetic, Inc. is a privately-held company headquartered in Berkeley, CA. For more information on the company, its products or technology, visit www.idetic.com or www.mobitv.com.

About ESPN

ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN HD, ESPN2HD, ESPN Regional Television, ESPN International (networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Books, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360 (broadband), ESPN Mobile, ESPN Video-on-Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Source: Business Wire

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