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dna13 Named a "Cool Vendor in CRM Marketing and Analytics"

Posted on: Thursday, 19 March 2009, 10:31 CDT

OTTAWA, March 19 /PRNewswire/ - dna13 (www.dna13.com) has been named one of four "Cool Vendors in CRM Marketing and Analytics" in a report released last week by Gartner Research(1). According to the Gartner report, "Innovative marketing and analytic solutions can help companies differentiate themselves from their competitors."

The dnaEnterprise (http://www.dna13.com/products/enterprise) and dnaMonitor (http://www.dna13.com/products/monitor) platforms are innovative tools for corporations and marketing agencies to build their brand. Through the dnaEnterprise analytics (http://www.dna13.com/products/enterprise/analytics/) module, organizations can improve communication efficiencies and gain actionable insight from news coverage to manage their brand reputation.

"We're excited to be recognized by Gartner," responded Chris Johnson, (http://www.dna13.com/company/management-team) Founder and CMO of dna13. "We believe reputation management (http://www.dna13.com/solutions/key-challenges/reputation-management/) analysis is critical to increase customer acquisition and build corporate brand value, especially in the current economic climate."

Also, a recently released Brandz report, compiled by Milward Brown research, tracked the top 100 brands compared to their stock price. The report says "Brand matters" and adds 20% to the overall market cap of leading companies. Corporations proactively building brands maintained or increased their stock price - recovering more quickly following an economic downturn.

Added Johnson: "An accurate, real-time reputation monitoring (http://www.dna13.com/products/enterprise/media-monitoring/) system lets companies know exactly how their brand is being perceived and can prevent negative viral feedback before it starts."

About dna13

dna13 is the leading provider of on-demand software for real-time reputation management. Our flagship product, dnaEnterprise, (http://www.dna13.com/products/enterprise) provides complete visibility into your reputation with real-time access to global media content; enabling you to plan your strategy, securely align your teams and synchronize your message. It delivers the power to actively engage all stakeholders through traditional and social media channels. Global brands rely on the dna13 platform. Visit www.dna13.com for more information.

Disclaimer: Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

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(1) "Cool Vendors in CRM Marketing and Analytics, 2009", by Adam Sarner,

Kimberly Collins, Gareth Herschel and Bill Gassman, March 9, 2009.

SOURCE DNA13 Inc.

Source: PR Newswire

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