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China's Biggest Game Developing Technology Conference to Be Held in July

Posted on: Friday, 20 March 2009, 09:00 CDT

BEIJING, March 20 /PRNewswire-Asia/ -- China's self-organizing game developing technology conference, CGDC, which is also the country's biggest and best, is to be held at the Shanghai International Convention Center on July 24-26. When the first CGDC (China Game Developers Conference) was held in Shanghai in 2007, more than 50 top technology suppliers across the world displayed their top-notch technology and products. Dozens of icons of game developers from the world made it to Shanghai to share their experience with over 2000 participants, all of whom were senior technology and management staff of game companies from China and abroad. However, speaking of the second CGDC, which is to be held this year, experts hold that it will outperform the last one in both scale and influence.

According to the first press conference of the CGDC 2009, which was held on March 16, 2009, this international conference of game R&D, which is to be held along with ChinaJoy, is hosted to promote technological exchange and cooperation between China and foreign countries in game development. With a focus on sharing of experience, presenting of latest technology and discussion of future trends in technology, the conference is expected to further highlight the prosperity of China's game industry, especially against the background of an international economic crisis.

Present at this press conference were officials from the authorities, General Administration of Press and Publication of the People's Republic of China (directly in charge of the game industry especially in content censorship), as well as executives from some world-renowned game companies like Shanda, Perfect World and Kingsoft, who are all members of the conference's Advisory Board. Over 100 reporters came and covered the conference.

Mr. Kou Xiaowei, Deputy Director of the Technology and Digital Publication Department of the General Administration of Press and Publication of P.R. China, spoke on behalf of the government authorities: "China's game industry, has grown rapidly and steadily, now boasting more than 200 self-developed games and an industry worth over 18 billion RMB in 2008. However, we should not be blind to our disadvantages. Only by constantly improving ourselves will the industry grow even further. In fact, CGDC is held for the area in the industry which needs support most badly -- technology. By strengthening our technology, this conference will greatly contribute to the development of our games, exchange between Chinese companies and foreign companies, and the competitiveness of these Chinese companies in the international market. Therefore, we take CGDC as an important part of our pledge to better serve the industry and would give full support and guidance. We sincerely hope that it will become as successful as ChinaJoy."

Mr. Han Zhihai, Deputy Secretary General of the CGDC Organizing Committee, briefed the media about the preparation of the event. After several months of preparation, this year's conference program of 3 days and 47 topics for the general sessions have already been finalized. The Organizing Committee is currently soliciting speeches from game developers around the world. "Though the printed-out conference program and topics are just a few pages, they are the final valuable results of about 600 suggestions from game companies that our advisors helped us collect from their game development teams, and numerous conference call and meetings of the Advisory Board and members of the Secretariat and three months of lengthy discussion," Mr. Han said. As an international technology conference focusing on China, CGDC, from the first day of its preparation, has attracted global attention. The Organizing Committee greatly appreciates the hard work of every member of the Advisory Board, as well as the companies they are from: all of them are technology experts from 28 top game companies of China and the world, such as Nintendo, SCEI, Microsoft, EA, Blizzard, UBI, THQ, NHN, Shanda, Giant, Netease, Tencent, Perfect World, Kingsoft etc. It is through their participation that the topics this year may better address the common problems faced by game developers at present, thus enabling the communication and exchange via CGDC to be more effective.

Mr. Yu Jun, IDG Senior Vice President (Asia and China), noted in his speech that "we were great partners with Howell in the first CGDC, so this year we've decided to join our hands again to hold this international event."

Based on China's fast growing on-line game industry and characterized by the country's tradition of oriental culture, CGDC has, since the first day of preparation, attracted attention and partnerships from various game associations and industrial agencies abroad. The Organizing Committee has already entered into strategic partnerships with LOGIN and IGDA, and game associations from other countries, like South Korea and Japan, have also showed their intention of cooperation. As experts at the press conference commented, with participation of technology icons of world-renowned game companies, CGDC can maintain both its Chinese characteristic and international influence.

According to the press conference, the CGDC 2009, which will be a technology conference held during ChinaJoy, will also see CGBC, display of Development Tool & Middleware Area and a B2B Area side by side in the same venue. This combination presents a precious opportunity for businessmen and developers of the game industry. As Mr. Han noted, "There has been no event in China that can combine both business and technology. However, for companies coming to Shanghai this July, they will get the double value from both business events at ChinaJoy and technologies discussions at CGDC."

Some experts hold that in fact, the greatest advantage of CGDC lies in the fact that it was built on the right timing with ChinaJoy. With years of success, ChinaJoy has already become a key industrial event for business and operation professionals worldwide. CGDC, which was held in close relation to ChinaJoy, will greatly benefit from its brand name and resources, thus quickly growing into an influential conference in the R&D area.

In fact, according to statistics from the hosts, CGDC has already become the top one of its kind in China, in the quantity and quality of participants and influence of speakers. As Mr. Han said, "Participants can get real opportunities for learning, exchange and business, this is why professionals and experts from home and abroad are all coming to CGDC. We will be welcoming businessmen and technology professionals from around the world in July." Reporters of news, IT, technology and the game industry from over 100 media agencies and companies will cover the conference

SOURCE Howell International Trade Fair Ltd.

Source: PR Newswire

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