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Outrider Names Patrick Garrett Director, Strategic Services

Posted on: Wednesday, 6 July 2005, 12:00 CDT

Outrider, a leading global search marketing company based in St. Louis, and part of Mediaedge:cia, has named Patrick Garrett to the new position of Director, Strategic Services, effective immediately. Garrett's responsibilities include client strategy for Microsoft and solution development - such as continued evolution of testing strategy services including landing page development and analytic development of page and messaging tests.

Patrick was previously vice president of sales and marketing at interactive design firm SteadyRain. In 10 years with SteadyRain and other interactive agencies, he worked with numerous Fortune 500 companies, including: Anheuser-Busch, UBS Warburg, Verizon Wireless, and DuPont.

Garrett's extensive interactive experience has been key to the development of numerous successful online initiatives for his clients. Most notably:

-- UBS Warburg - Design and development of a proprietary multimedia e-learning tool for company executives.

-- Anheuser-Busch - Redesign of the Busch.com website which introduced the concept of demographically targeted content for users.

-- Republic of Tea - Online strategy development for Republic of Tea's e-commerce initiatives, including the integration of online viral marketing entertainment such as Republic of Tea's Madam Oolong Tea Leaf Reading game.

"Patrick's task is simply to 'make us smarter,'" said Chris Copeland, managing partner, Outrider. "Outrider knows search, we intentionally sought out someone who could add to our strategic thinking on clients' behalf. With Patrick's background in online strategy, he's a perfect addition to our staff."

About Outrider

Outrider, part of the MEC Interaction unit of Mediaedge:cia, specializes in strategic consulting and integration of organic and paid search into companies' interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive online marketing solutions to Fortune 500 clients including Sears, AstraZeneca, Microsoft and Xerox since 1995.

About Mediaedge:cia

Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modelling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

About GroupM

GroupM, the world's leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include MindShare Worldwide, Mediaedge:cia Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit us www.groupm.com

About WPP

WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. WPP's worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R Advertising, Red Cell, Bates Asia, MindShare, Mediaedge:cia, Millward Brown, Research International, Kantar Media Research, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Healthworld, Enterprise IG, Landor and Fitch among others.

WPP companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and 42 of the Fortune e-50. Our companies work with over 330 clients in three or more disciplines; more than 230 clients in four disciplines and over 200 clients in six or more countries. Collectively, WPP employs more than 70,000 people in 1,400 offices in 106 countries.

Source: Business Wire

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