March 26, 2009

Wii Shows Staying Power Since Release 3 Years Ago

Nintendo has sold a staggering 50 million units of the Wii game console since its release only three years ago, making the Wii the fastest-selling console in history, the company's president announced Wednesday.

"Almost no one expected them to reach the current level of mainstream acceptance. It's even beyond what we possibly hoped for," Satoru Iwata, president of Nintendo, said.

The Wii has popular staying power with consumers and has been given credit with enlarging the gaming market.

"The market has expanded as video games have been accepted by more consumers than ever before," Iwata noted.

"It's a clich© but it's not just the 18-year-old kid, it's the mom on the train, it's the high school girl after she's done with her homework, everyone plays games. The Wii and DS have made games more accessible," stated Tameka Kee of PaidContent.org.

The Wii has triumphed vastly over rivals Xbox 360 and Sony's PlayStation 3.

With the Wii casual appeal, Iwata said 20 percent of Wii households in the United States, or 3 million people, have no other video game console in their homes.

On the other hand, Nintendo and PlayStation are feeling the pressure from Apple's iPhone and iPod Touch. The App Store has thousands of games are effortlessly downloaded, and third-party developers working hard to create new games every day.


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