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LivingSocial’s ‘Pick Your Five’ Surges On Facebook, 6 Million New Users Added in One Week

March 26, 2009

Rapid Growth Supported by New Features and Categories Launched in First Quarter of 2009

WASHINGTON, March 26 /PRNewswire/ — LivingSocial (www.livingsocial.com), the social discovery tool for reviewing, sharing and organizing favorite things, today announced its new “Pick Your Five” feature, a viral phenomenon that has soared at a rate of up to 150,000 new users per hour, with more than 6 million new users creating 9 million lists in the first week since launching on Facebook.

Now with a total user base of 14 million, LivingSocial provides a collective, cultural indicator of what’s most popular in music, TV, movies, books, games, beer, restaurants, and other interests. Here are the current leaders within LivingSocial’s community:

  • Favorite movies of all time: “Pulp Fiction,” “Forrest Gump,” “Fight Club,” “The Shawshank Redemption,” “The Dark Knight”
  • Best TV shows: “Friends,” “Family Guy,” “Lost,” “House,” “The Simpsons”
  • Best albums of all time: “Dark Side of the Moon,” “Nevermind,” “Appetite for Destruction,” “OK Computer,” “Sgt. Pepper’s Lonely Hearts Band”
  • Books you love: Twilight, Harry Potter and the Deathly Hallows, Breaking Dawn, To Kill a Mockingbird, Eclipse
  • Favorite beer: Corona, Guinness Draught, Heineken, Coors Light, Stella Artois

“We introduced ‘Pick Your Five’ to give our users a fun way to share their all-time favorite things with friends using the new feed introduced in Facebook’s Stream redesign. We think ‘Pick Your Five’ fits very nicely into the Facebook goal of increasing user sharing,” said LivingSocial’s CEO and Co-founder Tim O’Shaughnessy. “While creating lists is the most popular activity on LivingSocial, we couldn’t have predicted how rapidly this new feature would take off – and our team has been working around the clock to respond to user feedback and requests for new categories.”

LivingSocial’s latest surge caps off a busy first quarter in 2009. In January, the company’s product team rolled out new categories and features, including “iPhone apps” giving iPhone users the ability to find which applications their friends are using, and even purchase recommended apps directly from iTunes within LivingSocial – for the first time on the Web.

Skiing and snowboarding enthusiasts can now turn to “LivingSocial: Slopes” for advice on the best mountains across the US, and read reviews, get maps to resorts and up-to-the-minute weather and snow conditions, courtesy of SnoCountry Mountain Reports. After the snow is gone, ski bums can get recommendations from LivingSocial on where to go for their next winter vacation.

More than 200 million books, movies, TV shows, music, video games, iPhone apps, restaurants, and beer have been catalogued on LivingSocial.com and through Facebook, MySpace, Bebo, hi5, and Orkut. Last fall, LivingSocial introduced its free iPhone application with the ability for iPhone users to publish reviews and photos on-the-go, find restaurants “Near Me” using the application’s GPS technology, and purchase items directly through Amazon.

For more information about LivingSocial, go to http://LivingSocial.com.

About LivingSocial

LivingSocial.com is a social discovery tool for reviewing, sharing and organizing favorite things. As the most comprehensive interest-based online community, LivingSocial is now helping more than 14 million users catalogue books, music, movies, video games, television shows, restaurants, and beer. LivingSocial is accessible on the iPhone, and seamlessly integrates with Facebook, MySpace, Bebo, hi5, and Orkut. The company is headquartered in Washington, D.C. To start cataloging your interests, or to find out more information about LivingSocial, visit www.livingsocial.com.

SOURCE LivingSocial


Source: newswire



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