Mars Drinks Selects GSI Commerce for Full-Service E-Commerce Solution

March 26, 2009

Redesigned Online Store Reflects Flavia’s New Branding and Enhanced Shopping Experience

MCLEAN, Va. and KING OF PRUSSIA, Pa., March 26 /PRNewswire-FirstCall/ — GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today announced it has become the new, full-service e-commerce provider for Mars Drinks, a division of Mars, Inc. for its Flavia(R) coffee brand. GSI recently re-launched the site at http://us.myflavia.com and is providing e-commerce technology, customer care, fulfillment, and digital marketing and design services.

“We want to expand our reach into the small office/home office (SOHO) marketplace and take our online business to the next level,” said Frank LaRusso, direct sales channel director for Mars Drinks North America. “We thoroughly evaluated a number of solution providers and selected GSI based on its industry-leading platform, expertise, and track record of helping clients accelerate the growth of their online businesses.”

“Mars Drinks wanted both a flexible solution that would enable them to take control of the consumer experience and an integrated solution that would enhance each and every customer interaction,” said Damon Mintzer, executive vice president of sales for GSI. “We’re looking forward to leveraging our extensive retail knowledge and internal team of experts focused on client success and satisfaction to help Mars Drinks exceed their online business goals.”

As part of the agreement, gsi interactive(SM), the digital marketing and design agency of GSI, is providing Mars Drinks with a variety of marketing services, including creative, Web design, paid search, social media, display advertising, photography, e-mail marketing and affiliate marketing. “gsi interactive is excited about the opportunity to work with a unique brand such as Flavia. We look forward to establishing Mars Drinks as the leader in beverage systems and helping them achieve multichannel success through our comprehensive solution,” said Nick Pahade, president of gsi interactive.

About Flavia

FLAVIA(R) has been satisfying the individual tastes of coffee and tea drinkers for over 20 years (first brewer launched in 1984). FLAVIA was the first to introduce the Brew-by-Pack drink system to the home and office, and has the only single cup system with authentic cappuccino, mochaccino and chai latte. The FLAVIA filterpack technology is the only system that brews direct and pure from pack to cup. Since 1996, FLAVIA Beverage Systems has placed over 100,000 FLAVIA Drinks Stations in homes and offices with over 2 billion drinks served worldwide. FLAVIA(R) is a registered trademark of Mars, Incorporated, known for brands that include M&M’s(R), SNICKERS(R) and UNCLE BEN’S(R). For more information and an online demonstration of the system and the patented filterpack technology, visit http://us.myflavia.com.

About Mars, Incorporated

Mars Drinks is a segment of Mars, Incorporated, a private, family-owned company founded in 1911 and employing 70,000 associates in 67 countries worldwide. Headquartered in McLean, Virginia, USA, Mars, Incorporated is one of the world’s largest food companies, generating global revenues of $30 billion annually and operating in six segments that produce some of the world’s leading brands. In addition to the Drinks brands above, popular Mars, Incorporated brands include: in the Chocolate segment, M&M’S(R), SNICKERS(R), DOVE(R), GALAXY(R), MARS(R), MILKY WAY(R), and TWIX(R); in the Petcare segment, PEDIGREE(R), WHISKAS(R), SHEBA(R), CESAR(R) and ROYAL CANIN(R); in the Wrigley segment, ORBIT(R), EXTRA(R), STARBURST(R), DOUBLEMINT(R), and SKITTLES(R); in the Food segment, UNCLE BEN’S(R), DOLMIO(R), ELBY(R), MASTERFOODS(R) and SEEDS OF CHANGE(R); and in the Symbioscience segment, COCOAPRO(TM), WISDOM PANEL(TM) MX, and SERAMIS(R).

For more information please visit www.mars.com.

About GSI Commerce

GSI Commerce(R) (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

    GSI Commerce, Inc.
    Kelly Henry
    Director, Corporate Marketing
    Fax: 610.265.2866

SOURCE GSI Commerce, Inc.

Source: newswire

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