Mars Drinks Selects GSI Commerce for Full-Service E-Commerce Solution
Redesigned Online Store Reflects Flavia’s New Branding and Enhanced Shopping Experience
“We want to expand our reach into the small office/home office (SOHO) marketplace and take our online business to the next level,” said
“Mars Drinks wanted both a flexible solution that would enable them to take control of the consumer experience and an integrated solution that would enhance each and every customer interaction,” said
As part of the agreement, gsi interactive(SM), the digital marketing and design agency of GSI, is providing Mars Drinks with a variety of marketing services, including creative, Web design, paid search, social media, display advertising, photography, e-mail marketing and affiliate marketing. “gsi interactive is excited about the opportunity to work with a unique brand such as Flavia. We look forward to establishing Mars Drinks as the leader in beverage systems and helping them achieve multichannel success through our comprehensive solution,” said
FLAVIA(R) has been satisfying the individual tastes of coffee and tea drinkers for over 20 years (first brewer launched in 1984). FLAVIA was the first to introduce the Brew-by-Pack drink system to the home and office, and has the only single cup system with authentic cappuccino, mochaccino and chai latte. The FLAVIA filterpack technology is the only system that brews direct and pure from pack to cup. Since 1996, FLAVIA Beverage Systems has placed over 100,000 FLAVIA Drinks Stations in homes and offices with over 2 billion drinks served worldwide. FLAVIA(R) is a registered trademark of Mars, Incorporated, known for brands that include M&M’s(R), SNICKERS(R) and UNCLE BEN’S(R). For more information and an online demonstration of the system and the patented filterpack technology, visit http://us.myflavia.com.
About Mars, Incorporated
Mars Drinks is a segment of Mars, Incorporated, a private, family-owned company founded in 1911 and employing 70,000 associates in 67 countries worldwide. Headquartered in
For more information please visit www.mars.com.
About GSI Commerce
GSI Commerce(R) (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc. (www.e-dialog.com).
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
Contact: GSI Commerce, Inc. Kelly Henry Director, Corporate Marketing 610.491.7474 Fax: 610.265.2866 firstname.lastname@example.org
SOURCE GSI Commerce, Inc.