Microsoft Reports Dozens Of Mobile Application Partners
Posted on: Tuesday, 31 March 2009, 15:12 CDT
Microsoft Corp on Tuesday announced several new partnerships for its forthcoming mobile application store, which is set to be unveiled later this year.
At the CTIA wireless showcase in Las Vegas, Microsoft will present its plans for partnerships and also demonstrate the new app store, which is being formed in an apparent response to Apple Inc’s app store, which has helped the company’s iPhone sales to increase.
Microsoft’s newly announced partners include Web streaming music service Pandora, which already has an iPhone application, social network Facebook, and game publisher Electronic Arts Inc.
Microsoft said the Facebook application offered in its store will be the first to allow mobile users to capture and upload video to the social network from their phone.
Other partners include Gameloft SA, Associated Press, CNBC, Sling Media, weather website Accuweather.com and News Corp's MySpace social networking website.
"We know it's the experiences that mobile phones can offer to people that really matter," Robbie Bach, president of the Entertainment and Devices Division at Microsoft, said in a statement.
"The continued support from the world's top mobile operators, manufacturers and developers means you can choose the Windows phone, applications and experiences that are right for you."
The Redmond, Washington-based software firm said it expects many of its existing 20,000 mobile phone software partners to offer software via the marketplace, according to Reuters.
Rival Google Inc also already has its own application store based on its Android operating system. Research In Motion Ltd, maker of BlackBerry phones, is expected to unveil its application store at CTIA this week.
The Microsoft apps marketplace will work on phones based on Windows Mobile 6.5, Microsoft's next version of its mobile operating system, also available later this year, said Reuters.
"We're also partnering with mobile operators very closely so they can have their own stores in the mobile market place," said Andy Lees, head of Microsoft's Windows Mobile division.
"That means we're a very friendly strategy for carriers and for (consumers)," Lees said.
He also said that 70 percent of software revenue earned would go to developers.
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Source: redOrbit Staff & Wire Reports
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