Multiplied Media announces mobile distribution agreement with Idearc Media’s Superpages.com for Poynt users in the United States

CALGARY, April 1 /PRNewswire-FirstCall/ – Multiplied Media Corporation (TSX-V: MMC), an award-winning, Calgary-based provider of local search services, is pleased to announce a new distribution agreement with Idearc Media LLC. Idearc Media’s Superpages.com(R) directory will be available to users of Multiplied’s flagship product, Poynt for BlackBerry(R) smartphones.

Under the agreement, which takes effect immediately, Superpages.com advertiser content is delivered to users of the Poynt for BlackBerry smartphone application when the user generates a query for local business information. Revenues are generated when those queries connect users to Superpages.com’s performance-based advertisers.

The user count for the Poynt application has increased by over 70,000 in the past 80 days, with a current total of over 107,000 mobile users. Multiplied is currently experiencing growth of approximately 1,000 net new users per day.

“We are pleased to extend our relationship with Idearc Media to the mobile space,” said Andrew Osis, CEO, Multiplied Media. “Approximately 75 percent of our mobile user-base is performing local business searches in the U.S. This agreement, coupled with our continued growth in user numbers and associated queries, should have a positive impact on projected revenues and our continued operations.”

Poynt is a convenient and timesaving service that connects consumers to local businesses and theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as access enhanced features such as mapping and directions.

Poynt is a free program* and is available to BlackBerry smartphone owners in Canada and the United States. To download Poynt, visit http://m.mypoynt.com from your BlackBerry(R) Browser.

    * Wireless charges may apply. Please check with your wireless service
        provider.

    About Multiplied Media Corporation
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Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the local search service available over BlackBerry smartphones. Through agreements with Yellow Pages Group in Canada, Idearc Media (Superpages.com) in the United States and t-info and Infobel in Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Forward Looking Information

Certain statements in this release, other than statements of historical fact, may include forward-looking information that involves various risks and uncertainties. There can be no assurance that such forward-looking statements will prove to be accurate. Actual result and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. The Company assumes no obligation to update forward-looking statements should circumstances or management’s estimates or opinions change, other than as required pursuant to applicable securities laws.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

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SOURCE Multiplied Media Corporation