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Video: Learn to Zest with the Best! Betty Crocker Kitchens Host The Mixer – an Interactive Online Cooking Club

April 1, 2009

Free Virtual 6-Week Session Serves Up Real-Time Conversation with Test Kitchen Experts and Offers Tips, Lively Discussion, New Go-to Recipes & How-to Videos

MINNEAPOLIS, April 1 /PRNewswire/ — Leave it to the virtual queen of American cuisine to stir-up inspiration — and innovation — for aspiring cooks via an online cooking tutorial called The Mixer(TM). Registration is now open for the free Betty Crocker(R) online cooking club at www.BettyCrocker.com/TheMixer. Complementary courses begin via webcast the week of April 6 and are open to cooks of all abilities.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/generalmills/37699/

(Logo: http://www.newscom.com/cgi-bin/prnh/20090401/NY92377LOGO )

The click-connect-cook kitchen curriculum taps technology in a lively and engaging way and features more than a dozen how-to videos, brand new recipes, cooking and baking secrets, and the opportunity for live chat. Every week, The Mixer class presents a new theme such as Wok it Out stir fry secrets or Pastabilities. Each class also features complementary dessert ideas.

“The goal is to inspire today’s generation of cooks and help them navigate the kitchen, refresh their recipe box and experiment with success,” explained Kim Anderson, Betty Crocker Kitchens Manager. “Participants will have a direct link to our experienced team and their trusted test-kitchen secrets. They can ask real-time questions and receive immediate answers from Betty Crocker test kitchen experts and dietitians.”

Two energetic co-hosts Lori Eaton and Katrina Szish will bring their own personal culinary passion and style to The Mixer as they lead participants through the online classes. Eaton learned her way in the kitchen from her mother and now is a successful entrepreneur who owns a personal chef business in Wilmington, N.C. Szish, who lives in New York, is an avid baker and works as a television correspondent and writer covering food, fashion and pop culture.

The pilot program kicks-off at 7 p.m. (Eastern Time) on Tuesday, April 7, with a class titled Kickin’ Chicken, which give viewers tricks for creating moist, tender chicken. Eaton and Szish will demonstrate how to create a variety of chicken recipes using different flavoring and cooking techniques. And, for dessert. . .they’ll reveal a classic Betty Crocker strawberry shortcake, loaded with inspirational ideas on how to make it your own.

THE MIXER SCHEDULE:

Participants can tune-in to a weekly webcasts on Tuesdays at 7 p.m., Wednesdays at 9 p.m. and Saturdays at 4 p.m. (all times Eastern) at www.BettyCrocker.com/TheMixer. Viewers can also watch the classes on demand after they’ve aired. The complete class schedule includes:

Week of April 6: Kickin’ Chicken

Marinating, brining and coating are easy techniques for preparing moist and flavorful chicken dishes. And, the featured dessert recipe is mouthwatering shortcakes.

Week of April 13: Pastabilities

Adventure beyond the typical spaghetti night and unlock secret flavors and ingredients to create delicious pasta sauces.

Week of April 20: Greens With Envy

Shore up your salad know-how and learn great salad recipes perfect for spring celebrations.

Week of April 27: Viva the Tortilla

Elevate taco night and opt for a festive alternative, such as burritos, wraps and a flavor-infused quesadilla.

Week of May 4: Wok it Out

Watch Eaton and Szish stir-fry their way through delicious recipes and versatile sauces. Learn techniques inspired by those used at Asian restaurants.

Week of May 11: Small Bites. Big Flavors.

From delicious appetizers like hummus and red pepper dip to dainty chocolate ganache brownies, see how pleasing these tidbit recipes can be.

About Betty Crocker

Betty Crocker began instilling kitchen confidence in Americans in 1921, and since then the brand has remained committed to helping millions of consumers navigate the kitchen. Betty Crocker provides delicious recipes, cooking know-how, convenient quality products and close to 90 years of experience to America’s cooks. Behind the Betty Crocker name and image, stands a team of test kitchen experts who make up “America’s Most Trusted Kitchens.” Thousands of visitors turn to www.bettycrocker.com daily for entertaining ideas, meal solutions and handy tips. Betty Crocker kitchen-tested recipes have appeared in more than 200 published cookbook titles since the debut of the Big Red cookbook in 1950. And, convenient Betty Crocker branded products — from premium dinner kits to cake mixes — fill Americans’ pantry shelves.

Betty Crocker(R) is a registered trademark of General Mills.

SOURCE General Mills


Source: newswire



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