A Seismic Shift in Earthquake Detection: Tracking Early Impact Through the Internet
Digital Element’s IP Intelligence Helps European Seismological Organization Accurately Identify Affected Locations in Less Than 10 Minutes
A number of seismological centers have websites that collect real-time earthquake information, but EMSC has developed an original system to organize the data into “felt maps” that determine where earthquakes are felt, regardless of their magnitude. While traditional seismological procedures can take up to several hours to register the impact of an earthquake, felt maps can provide in-situation information on the impact of an occurrence in less than 10 minutes.
“This approach focuses on the reaction of the population rather than the physical seismological data from the earthquake itself,” said
Once an earthquake is felt, witnesses often rush to the EMSC website to find out the cause of the shaking. This is often the first expression of a felt earthquake — a surge in the site’s hit rate. In order to find out where the earthquake was felt, EMSC uses IP Intelligence to identify site visitors’ geographic locations down to a city level. The locations exhibiting increases in visitors are then automatically mapped. The system is also capable of mapping damaged areas, as they are characterized by a significant lack of visitors.
“We have been able to create an amazingly relevant, yet non-traditional application, for our IP Intelligence solution,” said
Every year, millions of people around the world experience earthquakes. In the last two years, EMSC’s felt maps have been triggered about 40 times for earthquake events in
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digital-element.net.
About European-Mediterranean Seismological Centre
The European-Mediterranean Seismological Centre (EMSC) is an international, non-governmental, and non-profit association based at the Laboratoire de Detection et de Geophysique (LDG) of the French Atomic Energy Commission in Essonne,
SOURCE Digital Element