Mirics and Spreadtrum Announce Availability of Embedded CMMB PCTV Solution
FLEET,
Further to the strategic partnership announced in
Semiconductor and Spreadtrum Communications (Nasdaq: SPRD), the two companies
today announce the availability of an embedded PCTV solution that supports the
China Multimedia Mobile Broadcasting (CMMB) mobile digital TV standard. Mirics
will demonstrate the solution receiving live CMMB broadcasts on a standard
netbook PC at the Intel Developers Forum in
CMMB is the mobile TV technology backed by
for Radio, Film and Television (SARFT). With coverage extending to 150 cities
already, SARFT expects CMMB to be supported in 337 Chinese cities by the end
of 2009, and have a total population coverage of 500 million by 2011.
Multi-media enhanced portable PC platforms such as netbooks are ideally suited
for receiving the live TV and radio content and data services that CMMB
supports and for delivering to consumers on-the-go entertainment and
information.
The announced embedded solution measures just 30mmx26.8mm, and has been
implemented in the industry standard half mini-card format. The mini-card
integrates Mirics’ MSi002 FlexiRF(TM) silicon tuner and Spreadtrum’s SC6600V
CMMB demodulator system-on-chip. The solution features all of the CMMB
hardware and software required to deliver a complete ready-to-integrate PCTV
package, including the ability to support conditional access, and has been
optimized for BlazeVideo’s DTV video player.
Commenting on the announcement,
consumers increasingly turn towards netbook PCs as their prime device for
multi-media content consumption, CMMB is the ideal technology to deliver live
content to such portable platforms. With the announcement of this half
mini-card solution, manufacturers can now very simply embed broadcast TV into
portable PCs.” Dr.
elapsed time since Spreadtrum and Mirics announced a strategic PCTV
collaboration, the two companies have worked very closely to leverage the
innovative features of both company’s chips, and now proudly announce a
commercial embedded CMMB solution targeting in particular netbooks, the
fastest growing consumer electronics segment today.”
The announced PCTV half mini-card platform is now available to lead
customers and partners for platform integration.
About Mirics
Mirics provides total system solutions for converged wireless connectivity
on portable consumer electronic devices such as Notebook PCs, Media Players
and Cellphones. The initial focus of the company is the delivery of
free-to-air broadcast services and content to portable computing and
communications devices. With development, support and sales operations in
brought together a strong team with extensive experience in delivering high
performance integrated circuits and algorithmic IP into high volume wireless,
broadcast and cellular applications.
Mirics has secured funding from an eminent investor team comprised of
Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics
recently secured
investor financial support to
Based upon projections from analysts such as IDC and Gartner, Mirics
expects the PCTV market to exceed 32 million shipments by 2010.
For more information, please visit: http://www.mirics.com
About Spreadtrum Communications
Spreadtrum Communications, Inc. (Nasdaq: SPRD; “Spreadtrum” or the
“Company”) is a fabless semiconductor company that develops baseband and RF
processor solutions for the wireless communications market. Spreadtrum
combines its semiconductor design expertise with its software development
capabilities to deliver highly-integrated baseband processors with multimedia
functionality and power management. Spreadtrum offers terminal manufacturers
a comprehensive portfolio of highly-integrated baseband processor solutions,
as well as multimedia chips, RF chips, protocol software and software
application platforms. Spreadtrum has developed its solutions based on an open
development platform, enabling its customers to develop customized wireless
products that are feature-rich and meet their cost and time-to-market
requirements. For more information, please visit: http://www.spreadtrum.com .
Spreadtrum Communications Safe Harbor Statements
This press release contains “forward-looking statements” within the
meaning of the “safe harbor” provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements include,
without limitation, statements regarding the expectation of SARFT’s CMMB
coverage in
content to portable platforms and the estimation of netbooks being the fastest
growing consumer electronics segment. These statements are forward-looking in
nature and involve risks and uncertainties that may cause actual market trends
and the actual results to differ materially from those expressed or implied in
these forward-looking statements for a variety of reasons. Potential risks
and uncertainties include, but are not limited to, the rate at which the
commercial deployment of CMMB technologies will grow, market acceptance of the
CMMB PCTV solution and CMMB technologies, continuing competitive pressure in
the semiconductor industry and the effect of such pressure on prices;
unpredictable changes in technology and consumer demand for handsets; the
state of and any change in the strategic partnership between Mirics and
Spreadtrum; the state of and any change in Mirics’ and Spreadtrum’s
relationships with their major customers; and changes in political, economic,
legal and social conditions in
risks and uncertainties and other factors, please consider the information
contained in the Company’s filings with the U.S. Securities and Exchange
Commission (the “SEC “), including the annual report on Form 20-F filed on
“Management’s Discussion and Analysis of Financial Condition and Results of
Operations,” and such other documents that the Company may file or furnish
with the SEC from time to time, including on Form 6-K. The Company assumes no
obligation to update any forward-looking statements, which apply only as of
the date of this press release.
SOURCE Spreadtrum Communications, Inc.