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The Singing Machine Company Announces the Hire of Craig Edelman in Marketing and Business Strategy

Posted on: Wednesday, 8 April 2009, 11:22 CDT

COCONUT CREEK, Fla., April 8 /PRNewswire/ -- The Singing Machine Company (Amex: SMD), d/b/a SMC Global is pleased to announce that Craig Edelman has joined the company as Managing Director of Marketing and Business Development to enable the company to focus on building its portfolio of meaningful and differentiated brands and products. Craig will also explore new ways of bringing new products to market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090408/FL96432 )

"Craig brings a broad spectrum of disciplined business skills as well as a strong entrepreneurial can-do attitude," says Tony Handal, CEO. "We all look forward to working with him and seeing the great impact I am sure he will deliver. We hope to leverage Craig's experience to not only expand new business opportunities but to grow our unique brand." Craig studied finance at the Wharton School of the University of Pennsylvania, and graduated with a B.S. in economics in 1995. He also earned an MBA from Cornell University with a focus on brand management and business development. He consulted to Fortune 500 clients as a financial analyst at PriceWaterhouseCoopers, developed new consumer products and global branding strategies for the Clorox Company, Proctor & Gamble and for such household brands as Mr. Coffee(R) and Crock-Pot(R). He also had his own successful consumer products company, HappyWares, which sold products around the world on QVC television shopping, in mail order catalogs and retail.

One of Craig's immediate goals is to deliver an on-line portal through www.singingmachine.com where consumers will be able download karaoke music and then convert the downloads onto a CD for any karaoke system through proprietary software. "I am pleased to be working along side of some very talented software developers so that we can offer this software free to our consumers," says Craig. He adds, "Then consumers will be able to shop from the catalog of over 4,000 contemporary karaoke songs and play them from any home karaoke system. Of course I hope it is a Singing Machine(R) karaoke system." Craig will also be developing new licensing partners and bolstering the company's arsenal of market research to better segment their marketing efforts. SMC Global's on-line outlook, as well as their marketing future, seems bright.

Incorporated in 1982 as The Singing Machine Company, SMC Global develops and distributes a full line of consumer-oriented karaoke machines and music under The Singing Machine, Bratz, SoundX and other brand names. The first to provide karaoke systems for home entertainment in the United States, SMC Global sells its products in North America, Europe and Australia. The Company is publicly traded under ticker SMD on the American Stock Exchange.

SOURCE The Singing Machine Company

Source: PR Newswire

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