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WebSideStory Wins Network Computing's Editor's Choice Award for Best E-Commerce Analytics Service

Posted on: Thursday, 7 July 2005, 09:00 CDT

SAN DIEGO, July 7 /PRNewswire-FirstCall/ -- WebSideStory(R) , a leading provider of on-demand digital marketing applications, today announced that its HBX(TM) analytics service has won Network Computing's prestigious Editor's Choice Award for best e-commerce analytics service. In the July 7th review of several major web analytics services, editors praise HBX as "the strongest all-around product." They underscored HBX's detailed merchandising and cross-sell reports, easy-to-use interface and powerful plug-in for Microsoft Excel, called HBX Report Builder. WebSideStory also earned top marks for customer support and professional services -- part of a general "culture of responsiveness" that reviewers found particularly appealing. Network Computing (http://www.networkcomputing.com/) is a CMP Media LLC property and one of the top technology magazines in the industry.

"Our Editor's Choice winner, WebSideStory's HBX On-Demand Web Analytics, provides the strongest all-around product, as well as excellent professional services," according to the review. "We were especially impressed with the comprehensive e-commerce reports, which let us drill down into specific products and cross-reference revenue information against campaigns, search engines, brands, regions and more."

"Those looking to integrate WebSideStory data with other applications will appreciate the powerful HBX Report Builder Excel plug-in and the provided APIs" for use with partner applications, the review states.

The Network Computing award is the second major award for the HBX service within the past four months and the third since August of last year. The other honors are:

* InfoWorld's top product score -- In March 2005, InfoWorld magazine gave WebSideStory its top product score in a head-to-head review of all major web analytics solutions. WebSideStory's HBX earned the only "excellent" rating. * PC Magazine's Editors' Choice Award -- In August 2004, HBX won PC Magazine's Editors' Choice award for best web analytics service. Editors called HBX "the best tool of its kind we've seen yet."

The HBX service is part of the WebSideStory Active Marketing Suite(TM), a collection of integrated on-demand digital marketing applications that include site search, keyword bid management and web content management. For more information about WebSideStory and its products, please visit http://www.websidestory.com/.

About WebSideStory

WebSideStory is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's limited experience in an emerging market with unproven business and technology models; WebSideStory's reliance on its Web analytics services for the majority of its revenue; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending March 31, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

WebSideStory

CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365,ebratt@websidestory.com

Web site: http://www.websidestory.com/http://www.networkcomputing.com/

Source: PRNewswire-FirstCall

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