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WebCollage Creates Content Syndication Monitoring Service to Boost E-Commerce Sales With Web Performance Monitoring from Gomez

Posted on: Wednesday, 15 April 2009, 08:15 CDT

Proactive web performance monitoring and testing optimizes consumer experiences and conversions on the WebCollage Content Exchange

LEXINGTON, Mass., April 15 /PRNewswire/ -- WebCollage, a leading content exchange for manufacturers and their business partners, is maximizing e-commerce sales opportunities for retailers and manufacturers with its strategic investment in technology from Gomez, Inc. (www.gomez.com), a leading provider of web application experience management services. By integrating Gomez technology into the WebCollage Content Exchange platform, WebCollage has created a value-added service that can proactively test the performance of the million-plus ecommerce web pages that feature its customers' marketing content. The content syndication monitoring service enables WebCollage to proactively avoid and troubleshoot performance issues on retail websites that can impact conversions.

WebCollage can now simulate the way retail websites users interact with and view marketing content by measuring and tracking how its syndicated content performs on retail websites. The Gomez service tests from multiple geographical locations, 24 hours a day, providing an "outside-in" perspective - from a user's point of view - with load time and availability data that can be tracked over time. Most importantly, it provides WebCollage with rapid alerting to performance issues in real-time - before end-users complain - with granular detail to help quickly isolate issues and their root causes.

In less than three months since integrating Gomez's solution, WebCollage is seeing business value. WebCollage has avoided potential support issues by using web performance monitoring data to independently validate the availability and load times of the marketing content it serves to retail websites. This has enabled WebCollage to alert retailers to performance issues on their sites, sometimes before they've been aware of an issue themselves, and helped pinpoint and troubleshoot these issues.

"We know that when consumers see enhanced marketing from brands - such as videos, tours, 360 views, complete feature descriptions, user manuals and more - sales increase for both the brand and the retailer, on average by 6 to 25 percent," said Jed Alpert, WebCollage's VP of Marketing. "But the sales opportunity hinges on the customer's online experience - if a page loads too slowly or the content doesn't appear, the customer is likely to click over to a competitor's site. We firmly believe that using Gomez gives us an edge in the market and helps to enhance revenue opportunities for both our brand and retail customers."

"Outsourcing content delivery to a third-party adds a layer of complexity to retail websites and without testing there's no visibility to performance issues anywhere in the web application delivery chain," said Matt Poepsel, Gomez's VP of Performance Strategies. "Gomez's web performance monitoring and testing provides WebCollage's retail and manufacturer customers with an extra layer of insurance and confidence."

About WebCollage

From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112

About Gomez

Gomez, Inc. is a leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,500 customers use Gomez's on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.

Gomez and gomez.com are registered service marks of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

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Matt Poepsel

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SOURCE Gomez, Inc.

Source: PR Newswire

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