April 16, 2009

Internet A Massive Part Of 2008 Election

About half of adults in the US took to the Internet when it came to contributing to the 2008 election, announced a study on Wednesday.

55% looked online for political updates, reviewed candidate platforms, discussed issues or else took an active part in the election via the Internet, the Pew Internet and American Life Project discovered.

New ways to communicate and share information, like blogs, social-networking sites such as Facebook and Twitter, and video-sharing sites were highly important to the study, the nonprofit group noted.

The group found that 45% of Internet surfers viewed online election oriented videos, 33% of blogged about their political beliefs and views, and 52% took to their social sites specifically for political purposes.

Internet use has increased progressively as a huge source of political updates since 2000, when 11% of voters looked online for political developments. As of 2008, the number is 26%. The Internet has leapt ahead of traditional media such as television, radio and newspapers, the survey found.

President Barack Obama used the Internet as tool to create an army of volunteers that aided in his defeat of Republican candidate John McCain.

Obama backers were more involved online than McCain supporters, the study said. Although 26% of active Obama supporters active online frequently blogged their thoughts in an online forum, only a mere 15% of McCain-backing Internet users contributed.

The nonprofit group included 2,254 adults between November 20 and December 4, 2008 in their survey.


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