Google’s Search Market Lengthens Its Lead
According to new figures released on Wednesday by comScore, Google Inc. has taken on its widest lead in the U.S. search market ever.
The giant Internet search firm had 63.7 percent of the 14.3 billion U.S. searches in March, up 0.4 percentage points from February, and over 63.5 percent level that was the previous high.
Yahoo saw its market go down to 20.5 percent in March, from 20.6 percent in February.
The new data comes as Internet firms are up for first-quarter earnings reports, with Google’s expected Thursday.
According to comScore, U.S. search queries increased 9 percent from February to March. However, February was three days shorter than March.
Reuters calculates that the number of search queries per day in March equates to 462.3 million, versus 468 million searches per day in February.
Microsoft Corp’s search traffic increased 0.1 percent points to 8.3 percent in March.
IAC/InterActiveCorp’s Ask Networks and Time Warner Inc’s AOL each saw slight monthly declines in searches in March, with 3.8 percent and 3.7 percent shares respectively.
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