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41st Parameter Founder and Chief Innovation Officer Ori Eisen to Discuss Advantages of Device Intelligence at RSA Conference

April 20, 2009

Panel of Security Experts to Address ‘Device Fingerprinting Opportunities and Threats’ within the Financial Services Industry

SCOTTSDALE, Ariz., April 20 /PRNewswire/ — 41st Parameter Inc., the leading provider of online device intelligence and identification technology, today announced Founder and Chief Innovation Officer Ori Eisen will participate in a panel comprised of device fingerprinting industry experts at the 2009 RSA Conference. The conference will take place at the Moscone Center in San Francisco, Calif. from April 20-24, 2009.

Panel Details

Session Code: Host 303

Session Title: Device Fingerprinting Opportunities and Threats

Moderator: Todd Inskeep – Authentication and Customer Protection Executive, Bank of America

Date/Time: Thursday, April 23 at 10:40 a.m. PT

Location: The Moscone Center Purple 305

Additional panellists joining Mr. Eisen include a specialist from a large financial institution currently utilizing device fingerprinting technology plus a leading privacy expert. For more information about this session including a comprehensive list of panellists visit: http://www.the41.com/events.asp

About Mr. Eisen

Ori Eisen is an expert within the fraud industry, respected for both his industry knowledge and leadership. Prior to launching 41st Parameter, Mr. Eisen served as the worldwide fraud director for American Express focusing on Internet, MOTO and counterfeit fraud. During his tenure with American Express, he championed the project to enhance the American Express authorization request to include Internet specific parameters. He also serves as Board Advisor for the Merchant Risk Council and sits on Lifelock’s Fraud Advisory Board.

About 41st Parameter

41st Parameter provides solutions for detecting and preventing fraud across multiple channels for the world’s most valued and recognizable brands. Leading financial institutions, travel services, and e-commerce companies rely on 41st Parameter’s technology to protect them from cybercrime threats including new account origination fraud, phishing and account compromise, credit bust outs, card not present fraud, and fraud ring detection. Founded in 2004, 41st Parameter makes the process of detecting and preventing fraud easier and more effective, reducing both expenses and potential losses. As a leading web fraud detection innovator the company supplies industry-proven solutions which integrate advanced device identification with comprehensive risk management capabilities. To learn more about 41st Parameter, visit www.the41st.com

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    Contact:

    Dave Yohe              Tim Whitman or Kristin Forte
    41st Parameter         Schwartz Communications
    480.776.5518           781.684.0770
    dyohe@the41.com        41st@schwartz-pr.com

SOURCE 41st Parameter Inc.


Source: newswire