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New Limelight Networks(R) Platform Enhancements Enable Content Publishers to Deliver Brilliant Web and Mobile Experiences

Posted on: Monday, 20 April 2009, 08:00 CDT

At NAB 2009, the Company introduces content delivery services for mobile devices, upgrades to its streaming platforms, and new features for its content delivery platform

LAS VEGAS, April 20 /PRNewswire-FirstCall/ -- Limelight Networks, Inc. (Nasdaq: LLNW) today introduced new services and enhancements designed to help content publishers deliver high-quality rich media experiences to web and mobile users. The announcements were made at the NAB 2009 trade show (Stand C155E) held 20-23 April in Las Vegas.

"Limelight Networks is proud to enable some of the most-respected brands, including many of the largest and most innovative broadcasters across the globe, to create brilliant online viewing experiences. At NAB 2009, we've strengthened longstanding relationships with key technology providers and enhanced our network platform with new features - all to enable the next wave of rich media experiences on the web and on the go," said Jeff Lunsford, chief executive officer, Limelight Networks, Inc.

Introduces content delivery services for mobile devices

Limelight Networks announced that the company is currently beta testing its forthcoming content delivery services for mobile with select customers. The new product platform adds mobile device-specific features and parameters into Limelight Networks' global content distribution platform, enabling content owners to create experiences specifically optimized for the individual capabilities of a mobile device.

There are thousands of different cellular handsets currently in use around the world (and more announced every month), creating a technology burden for content owners who must design individual experiences for each device to which they want to deliver content. With content delivery services for mobile, Limelight Networks aims to streamline the complexity of publishing web content to multiple devices.

Limelight Network's content delivery services for mobile includes automatic device detection and profiling, and the ability to dynamically resize, repurpose, or simply deliver content most appropriate for the graphics capabilities of any given device.

"Our customers have told us that creating multi-platform content experiences is a key focus area of theirs, and our new content delivery services for mobile address this need by helping them easily publish a rich content experience to any device," said David Hatfield, senior vice president, Limelight Networks. "We look forward to launching this service later this year, and extending the world-class capabilities of our global delivery platform to the mobile device market."

"When MobiTV was configuring our platform to deliver live streaming content to the iPhone for our recent Men's College Basketball application, we worked with Limelight Networks' robust network and routing capabilities as one component of that experience," said Kay Johansson, chief technology officer, MobiTV. "Due to the fact that this was a first of its kind application, it was difficult to predict usage patterns. Limelight successfully scaled their network to help us deliver a high volume, high quality service to our customers on this app."

Limelight Networks expects to announce general availability of the mobile content delivery service in Q3 2009.

Announces support for Microsoft IIS Smooth Streaming

Limelight Networks announced that the company will support Microsoft Internet Information Services 7.0 (IIS) Smooth Streaming, a new technology that gives consumers fast start-up times and minimal buffering by adapting the quality of a video stream in real time based upon changing connectivity speed. When combined with the global presence and scale of Limelight Networks' content delivery service, IIS Smooth Streaming will provide a consistent, broadcast-quality online experience to Internet video audiences around the world.

"Limelight Networks has a long history of supporting Microsoft Silverlight, operating an industry-leading Windows Media Services delivery platform. Last summer, Microsoft and Limelight Networks showed the world what Silverlight technology is capable of by flawlessly delivering more than 3,000 hours of Beijing Olympics coverage to millions of broadband households," said Eddie Amos, general manager of the Developer Division at Microsoft Corp. "IIS Smooth Streaming is one of Microsoft's newest innovations, and we are pleased to continue our longstanding relationship with Limelight by supporting their launch of next-generation Silverlight media experiences."

Limelight Networks expects general availability of Microsoft IIS Smooth Streaming during Q2 2009.

Announces support for Adobe(R) Flash(R) Media Server 3.5

Limelight Networks announced that the company will support Adobe Flash Media Server 3.5 live and on-demand technologies. The new servers provide publishers with new options for the delivery of content, such as: dynamic streaming; enhanced H.264 video and High Efficiency AAC (HE-AAC) audio support; and the ability to pause and seek within a live stream.

Limelight Networks expects general availability of Adobe Flash Media Server 3.5 on-demand technologies during Q2 2009 and live streaming during Q3 2009.

Selected by Casio to deliver digital camera product micro-site

Limelight Networks announced that Casio has named the company as the exclusive delivery provider for the EXILIM(TM) digital camera product micro-site, www.exilim.com. The web site offers visitors product demonstrations including a unique 360-degree "product viewer" application that enables visitors to rotate a product to see it at different viewing angles. Limelight Networks will provide Casio with whole-site acceleration for rich media and text elements.

Limelight Networks previously announced LimelightSITE(TM) - a one-stop, whole site delivery solution that enables global 2000 enterprise, e-commerce, and financial brands to accelerate the performance and lower the unit cost of delivering static, dynamic, and rich media content from their web site. For a video about Limelight Networks' services for the enterprise, visit the Limelight Networks Resource Center.

Unveils feature upgrades to global delivery platform

Limelight Networks introduced new features available to customers currently using its network services, including:

• A new cross-platform (Windows(TM), Mac OS(TM), Linux) download manager for the electronic delivery of software and other content. The manager can easily be branded, supports multiple concurrent downloads, provides end-users with pause/restart and bandwidth management capabilities at the desktop. Limelight Networks estimates that the company delivers over 2 billion downloads of files sized 5MB or larger each month.
• An enhanced SLA reporting option in the LimelightEXCHANGE customer portal, which provides customers the ability to monitor network/CDN performance and storage data specific to their account.
• An option for customers to serve GZIP-compressed content without having to pre-compress files using their storage servers.

Safe-Harbor Statement

This press release contains forward-looking statements concerning the company's operations and use of intellectual property. Forward-looking statements are not guarantees and are subject to a number of risks and uncertainties that could cause actual results to differ materially including, the inherent risks associated with litigation, particularly intellectual property-based litigation. The Company assumes no duty or obligation to update or revise any forward-looking statements for any reason.

About Limelight Networks, Inc.

Limelight Networks, Inc. (Nasdaq: LLNW) is a content delivery partner enabling the next wave of Internet business and entertainment. The world's most innovative Internet, entertainment, software, and technology brands trust our robust, scalable platform to deliver a brilliant online experience to their global audiences. Our innovative, network-based delivery approach enables web content to maintain consistently high levels of performance and availability, by routing traffic over our private fiber-optic backbone rather than through the often-congested, unpredictable public Internet.

For more information, visit our corporate website (http://www.limelightnetworks.com), read our blog (http://blog.llnw.com), or follow @llnw on Twitter.

Copyright (C) 2009 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners

SOURCE Limelight Networks, Inc.

Source: PR Newswire

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