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Signiant Integration Product Program Benefits Customers Looking to Expand Signiant's Functionality and Usefulness

Posted on: Monday, 20 April 2009, 08:00 CDT

LAS VEGAS (NAB Show), April 20 /PRNewswire/ --

- NAB 2009

- Booth SL4508

Signiant(R), Inc., the leading developer of content distribution management solutions, today announced the Signiant Integration Product Program (SIPP), which is dedicated to providing additional services, functionality and resources to Signiant customers. SIPP makes it easy and cost-effective for customers to add the latest technology components to the open architecture of Signiant's Content Distribution Management (CDM) software in a safe and anxiety-free environment. Signiant provides an open platform for technology partners while at the same time creating a rigorous qualification process to protect customers.

Applications available through SIPP include technologies from companies such as Avid, Anystream, Thomson, SmartJog, Interra Systems, STRATACACHE, Masstech, Rhozet, Open Text and EMC Atmos. These applications - some added by technology partners and others by Signiant - are being called "Connectors." Connectors include:

These Connectors and many more can be quickly be integrated into Signiant's CDM software. Customers now have the ability to use Connectors to make their Signiant CDM experience even more beneficial and to create a customized CDM approach to better accomplish their business objectives.

Customers can view all of the available Connectors at Signiant's SIPP website.

"I'm excited to see the initiative that Signiant has taken with the launch of SIPP," said Ron Horwitz, vice president and general manager at Deluxe Digital Studios. "Creating this environment for its customers to work more efficiently and spend less time and money on the development of interoperable systems is one of the reasons we partnered with Signiant early on and continue to work closely with the team to meet our increasingly tighter deadlines."

"This is an enormous benefit to Signiant customers as we already have so many leading technology companies creating Connectors for the Signiant platform," said Rick Clarkson, senior director, Product Management, Signiant. "As more and more of the world's biggest and most creative media companies look to Signiant for their content distribution strategies, we look forward to welcoming more Connectors into SIPP."

Signiant has built SIPP to maximize the benefits for customers and partners. When a developer wants to add an application to SIPP, they receive the Signiant SDK and APIs to build their Connector. The developer submits the Connector to Signiant for rigorous compliance checks and qualification. Once qualified, the developer can sell the Connector, bundle it with its own products or give it away as it sees fit. All Connectors will be listed on Signiant's website with a solutions document and a video on how to use them. There will also be a link to the developer's website for additional information.

A key feature of the Connectors' versatility and flexibility is that, thanks to Signiant's CDM open architecture, any Connector can be installed at any point in a customer's workflow - something that is much more difficult in other, more rigidly structured systems.

"There are companies out there that will charge you hundreds of thousands of dollars over a number of months to study your business processes, find out what you need to do and what products you have, then bolt together a solution," said Clarkson. "The Signiant approach is to solve our customers' pain points much more quickly and cost-effectively."

About Signiant

Founded in 2000 (http://www.signiant.com), Signiant's software enables immediate cost savings and monetization of digital assets by managing, accelerating, and automating the movement of content securely over networks. With Signiant, companies are able to streamline the workflow of their digital media files and ensure that the right content is in the right place at the right time. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Canada and offices in New York, Los Angeles, London, Munich and Singapore. Read the Signiant blog at: http://www.digitalmediagalaxy.com.

SOURCE Signiant

Source: PR Newswire

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