SodaHead Joins Forces With Technorati to Enable Content Exchange Between Blogging Powerhouses

April 20, 2009

LOS ANGELES, April 20 /PRNewswire/ — SodaHead, a leading opinion community focused on discussing today’s hottest topics, announced a strategic partnership with Technorati, the authority on the blogosphere. The powerful alliance gives SodaHead members direct access to Technorati content embedded in SodaHead’s online community. Additionally, Technorati will feature SodaHead’s topical “Polls of the Day” selected by relevancy to Technorati posts.

The partnership provides increased exposure between the two sites’ dedicated visitors. By offering SodaHead users easier access to Technorati content, the posts will serve as additional discussion topics for the online community. The SodaHead “Polls of the Day” which will be located on eight sections of Technorati’s site including technology, politics, entertainment, business, sports and music, among others, will introduce Technorati visitors to SodaHead’s unique, discussion-based community.

“Technorati is one of the most valuable resources to search and harness the power of blogs and blog posts,” said Michael Glazer, co-founder, SodaHead. “This partnership will introduce and increase traffic to both sites’ users while providing an invaluable exchange of content between the two communities.”

“Through partnerships like these, SodaHead is able to provide relevant content with minimal development effort to sites seeking content to enhance their users’ experience,” added co-founder Jason Feffer.

SodaHead will provide Technorati with relevant “Polls of the Day” that will feature questions about breaking stories occurring each day. Publishers can now use SodaHead’s partner polls to augment breaking stories with relevant and interesting questions for users to participate.

Since its launch in September 2007, SodaHead has attracted more than 1,000,000 members, 12 million comments, 8 million votes and was named one of the fastest growing communities in 2008. SodaHead will continue to seek partnerships with media outlets and other content providers to enhance the user experience of its site. SodaHead was founded by Jason Feffer and Michael Glazer, who have been best friends since kindergarten.

About SodaHead.com

SodaHead is a leading opinion community with a community focused on discussing today’s hottest topics. Businesses use SodaHead’s polls to add quality content to their pages, gain participation of its users or augment stories to solicit reader’s opinions. Individuals that have an opinion, hit up SodaHead and ask a question. People’s passions range from politics, technology, entertainment and business to music, sports or relationships. SodaHead offers the ability to ask or answer a question at your fingertips. Everyone with something to say should use SodaHead.

About Technorati Media

Technorati collects, organizes, highlights and distributes the online global conversation; and surfaces this content to millions of consumers. Founded as the first blog search engine, Technorati has become the definitive source for the top and emerging stories, photos and videos across news, entertainment, technology, lifestyle, sports, business and politics: introducing millions of readers to blog and social media content. Technorati’s network matches bloggers and social media creators with marketers who want to join the conversation. www.technorati.com

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Source: newswire

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