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New Tracking Service Enables Sites and Blogs to Provide Contextual, Content-Rich Alerts to Their Users Via Email/SMS and Sharing on Social Networks

Posted on: Tuesday, 21 April 2009, 06:00 CDT

'Trackle It' Service Gives Users a Reason to Return; Providing User Engagement for Publishers and Retailers

Bloggers Can Add 100 New, 'Trackle' Widgets For Contextual Content

SUNNYVALE, Calif., April 21 /PRNewswire/ -- Aimed at marketers, retailers and publishers of content rich sites, Trackle today announced its new "Trackle It" service that can be added to any site to help users track information and items that they care most about. The service helps online marketers reach their audiences with the right information, at the right time and place. It works like a "customized RSS feed" that enables users on participating sites to receive and share notifications about personalized information, such as price drops, new user-generated content, product messages, etc. Users choose their preferred communication method to receive alerts, such as email or SMS; and can also share content on Digg, Facebook, Twitter or other social networks. The Trackle service also provides accurate, quickly generated statistics on what's most interesting to users.

Additionally, the Trackle Widgets Library provides 100 content widgets ranging from "Local Crime," "Health", "Real Estate", 'Stocks" and is available to bloggers and publishers wishing to add free, contextual content to their sites to drive repeat traffic. The public beta is available now at www.trackle.com.

"Our community-generated content is growing at a pace of over 30,000 unique, richly-illustrated travel experiences per month," stated Dan Seligson, COO of Everytrail.com. "Trackle makes it much easier for our users to share and explore the travel stories they've created, with GPS, maps and photos on www.everytrail.com. It's a great way for our community to tracking their individual interests and stay connected with alerts that tell them when to come back for more."

"We offer a robust marketplace that connects buyers and sellers of over 220,653 technical products. Our community needs to know exactly when there's a price drop or new listings and Trackle provides a one-of-a-kind service for this," said Peter Ostrow, President and CEO of Technical Communities operator of www.EurekaSpot.com

Trackle is offering two new services:

How it Works: Website owners can freely add a "Trackle" button to their site within minutes or hours depending on the depth of information needing to be tracked, or degree of customization they require for their site. Additional features such as collecting customer marketing data/statistics, generating email communications or extending communications to FaceBook, can be set up in minutes or offered on a customized basis. Current beta customers include; EurekaSpot, Everytrail, Kwanzoo, Vimo, KLDSoccer, SoccerFanatic, PicsOrLinks and Zirana.

About Trackle

Trackle is a new service that tracks all of your personalized information on the Web, all in one place. Offering the industry's most comprehensive index of popularly tracked categories, Trackle keeps tabs on everything in your life, from local, to social to shopping. The service is built with advanced algorithms that provide a layer of intelligence to the tracking process - ensuring timely and relevant results. Users get automatically notified over the Web, email or SMS whenever Trackle finds a match. Trackle is built on top of a robust tracking platform, designed to offer a wide range of tracking services. The service is completely free, secure and privacy compliant.

Trackle was founded by Pavan Nigam, a Silicon Valley based entrepreneur, who co-founded Healtheon, and was founder/CEO of Cendura, later acquired by Computer Associates; and Naveen Saxena, a seasoned technology executive who has held senior positions at Cisco, Healtheon and Fidelity. Trackle has been funded by NEA (New Enterprise Associates) and angel investors. Trackle is a privately held company based in Sunnyvale, CA. For more information please visit www.trackle.com.

SOURCE Trackle

Source: PR Newswire

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