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Chicago-Based Jabra and U.S. Cellular Partner to Meet Growing Demand for Hands-Free Mobile Solutions

Posted on: Thursday, 7 July 2005, 15:00 CDT

CHICAGO, July 7 /PRNewswire-FirstCall/ -- Jabra, a leading brand of hands-free communication products for the mobile consumer market, and U.S. Cellular today announced its partnership which will bring Jabra's best-selling Bluetooth and corded headsets to U.S. Cellular retail locations nationwide.

U.S. Cellular retail stores will carry the latest evolution of the world's best-selling Bluetooth headset, the Jabra BT250v, as well as the widely popular corded headset, the Jabra C250. These headsets offer consumers the flexibility to select a product that best fits their lifestyle, while providing a comfortable and stylish, hands-free option for their mobile phones.

"Our partnership with U.S. Cellular will allow us to bring our best- selling mobile communication products to more customers, offering them a choice of wearing styles, quality and comfort," said David Hogan, Vice President of Sales & Marketing for Jabra. "There is a growing demand for our product and it's important to us that it's widely available in all regions -- especially here in our backyard, for those who will be impacted by Chicago legislation requiring hands-free mobile phone use while driving."

"U.S. Cellular is committed to providing our customers quality products and services," said Jim Anetsberger, director of device management and logistics at U.S. Cellular. "The addition of the Jabra headsets to our line of wireless products provides our customers an even greater selection of hands-free devices."

Designed for simple, all day hands-free use, the Jabra BT250v is a Bluetooth headset with the behind-the-ear wearing style. The headset offers a call alert feature that silently vibrates to inform users that they are receiving an incoming call. The BT250v delivers up to seven (7) hours of talk time and up to 200 hours of standby time and gives customers the freedom to use their mobile phone up to 30 feet away. Its soft elastomer body weighs only 3/4 oz. and its sound-absorbing material reduces distortions resulting in crisp sound quality.

The Jabra C250 is a stylish, lightweight corded headset featuring a contoured earpiece that fits discreetly behind either ear for a comfortable and secure fit. A built-in boom microphone provides optimal voice clarity and blocks out background noise, making the Jabra C250 suitable for anyone who wants to enjoy the basic benefits of hands-free communication.

Pricing and availability

The Jabra BT250v and Jabra C250 will be available at U.S. Cellular retail stores nationwide beginning July 2005. Suggested retail price for the Jabra BT250v is $99.95 and the Jabra C250 will be priced at $29.95.

About Jabra

Jabra is a leading consumer brand of innovative hands-free mobile communication products including corded and wireless Bluetooth headsets and mobile accessories. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is available at major retailers worldwide. Jabra is a brand of GN Mobile, a business unit within GN Store Nord based in Copenhagen, Denmark. GN Mobile contains both the Jabra brand of products and GN's original equipment manufacturing (OEM) business. More information can be found on the website at http://www.jabra.com/

About GN Store Nord

GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally and the company is traded on the Copenhagen Stock Exchange (Reuters: GN.CO; Bloomberg: GGNDF). For more information visit http://www.gn.com/

About U.S. Cellular

Chicago-based U.S. Cellular Corporation is a super-regional wireless company, serving more than 5.1 million customers in 148 markets in 25 states. With 2004 service revenues of $2.64 billion, U.S. Cellular maintains one of the industry's highest levels of customer satisfaction by emphasizing customer support, quality network coverage and a comprehensive range of wireless products and services. The company is an active corporate citizen through charitable contributions, award-winning community relations programs and associate volunteer activities. For more information, visit http://www.uscellular.com/.

Jabra(R) is a registered trademark of GN Netcom. All other trademarks included herein are the property of their respective owners. The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Netcom is under license.

Jabra; U.S. Cellular Corporation

CONTACT: Heidi Adams, Director of Marketing of Jabra, +1-760-489-4020,hadams@jabra.com; or Jamey Long of Berkman Communications, +1-619-231-9977, ormobile, +1-619-813-2996, Jamey@berkmanpr.com, for Jabra

Web site: http://www.uscellular.com/

Web site: http://www.gn.com/

Web site: http://www.jabra.com/

Source: PRNewswire-FirstCall

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