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Digital Target Marketing Aligns with Beliefnet to Offer Streaming Video to AOL's Email Audience

Posted on: Thursday, 23 April 2009, 02:00 CDT

Trusted New Video-in-Email Makes Leading Inspirational Web Site an Advertising Powerhouse

NEW YORK, April 23 /PRNewswire/ -- Digital Target Marketing (DTM), a Direct Response focused full-service online marketing agency, today announced that it will partner with Beliefnet.com, the leading inspiration and spirituality web site, to offer streaming video email. Beliefnet is among the first to offer streaming video inbox capability powered by Goodmail Systems' CertifiedVideo(TM) which launched April 2, 2009.

The alliance marks Beliefnet's first commercial offering of this kind, and with nearly 10 million subscribers, Beliefnet has the largest overall mailing list in an elite list of first-adopters of the email service.

"Digital Target Marketing is thrilled to be a part of Beliefnet's certified video email program," said Jeff O'Connor, COO of DTM. "We know we have a partner that truly "get's it" when it comes to engagement marketing in the inbox. This is a perfect complement to our viral, rich media and offline direct response commercials."

The launch of streaming video email is made possible through the use of CertifiedVideo, a cutting-edge technology from Goodmail Systems, the creator of CertifiedEmail(TM), the industry's standard class of trusted email. AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive video messages from the trusted Goodmail provider.

"Streaming video in email provides marketers a powerful means of connecting with a massive audience in a very short timeframe," said Beth-Ann Eason, General Manager and COO of Beliefnet.com. "We are proud to be a first-mover with the video email offering. This launch is part of Beliefnet's commitment to broadly distribute video to consumers and create value for advertisers."

A broad spectrum of advertisers will most certainly find value in DTM's new video email product. For example, distribution of video to the inbox will allow entertainment marketers to drive bursts of traffic to their shows in conjunction with TV events. Beliefnet is committed to Forrester's prediction that "future video experiences will be seamlessly multiplatform," and the video inbox project is just the first in a series of initiatives to put content into the hands of consumers the way they want it.

The alliance with Beliefnet and Goodmail Systems has the potential to connect advertisers with loyal, and in many cases, still untapped mainstream audiences, with an affinity for family-friendly news, entertainment and products.

About Digital Target Marketing:

Digital Target Marketing (DTM) is an online direct response agency that specializes in full service E-commerce, lead generation and digital marketing solutions for its clients. Digital Target has demonstrated proficiencies in increasing online sales and total product revenue by delivering highly responsive impressions across rich media, banner, email, viral and search publishers. The agency masters the art of landing page design with its scientific approach to website conversion analytics. Digital Target represents 50 of the top direct to consumer and specialty CPG companies and is responsible for over 500 million in sales annually through its digital programs. (http://www.digitaltargetmarketing.com/work.html)

About Goodmail Systems:

Goodmail Systems is the creator of CertifiedEmail(TM), the industry's standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers. For more information, go to www.goodmailsystems.com (businesses) or www.certifiedemail.net (consumers).

About Beliefnet:

Beliefnet, a recipient of the National Magazine Award for General Excellence Online, is the largest multi-faith online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength and happiness for people who are exploring their own faith or curious about others. Whether traditional, new age, holistic or alternative, Beliefnet is the definitive source of spiritual information presented without defined editorial point-of-view, and is the leading authority for major news organizations in the US. It covers an exhaustive range of topics and is continually enhanced by its users. Resources include blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries and interviews with noted politicians, celebrities and spiritual leaders. Beliefnet has more than 12 Million newsletter subscribers and averages between 2.5 and 3 million unique visitors per month. A subsidiary of Fox Digital Media and Fox Entertainment Group, Beliefnet is not affiliated with any spiritual organization or movement, and has partnerships with The Wall Street Journal, Chicken Soup for the Soul, and Fox Faith (http://www.beliefnet.com).

Media Contact: Jordan Cohen Sr. Director of Industry Relations Goodmail Systems, Inc. (917) 439-1764 jordan@goodmailsystems.com

SOURCE Digital Targeted Marketing

Source: PR Newswire

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