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Cision Offers Comprehensive Media Research About Leading Education Journalists and Outlets

Posted on: Thursday, 30 April 2009, 14:54 CDT

Industry-Specific Premium Profiles Enable CisionPoint Users To Improve News Coverage, Productivity, Effectiveness

CHICAGO, April 30 /PRNewswire/ -- Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, today announced comprehensive Premium Media Profiles of the leading journalists, influencers and outlets who cover education.

The Premium Education Media Profiles - available to users of the CisionPoint on-demand services delivery platform this spring - contain detailed intelligence on over 2,800 contacts from more than 1,800 leading print, broadcast, and Internet outlets that expressly focus on education.

Information in the premium profiles includes coverage topics, likes and dislikes, preferred contact methods and biographical information, as well as outlets' circulation, audience and Internet ratings. The profiles contain editors and beat reporters at daily newspapers, magazines, broadcast outlets, Internet sites and blogs that are dedicated exclusively to news, best practices and emerging tools and technologies in primary, secondary and higher education.

"With the intense media focus on the role of education in the economic future and great leaps being made in technology, education journals and beat reporters are being joined by a growing chorus of voices on blogs and social networks," said Ruth McFarland, Cision's senior vice president, research. "Our Premium Education Media Profiles are designed to direct PR professionals to the most influential voices on education at all levels, with detailed notes on how to engage in this sphere."

Cision's Premium Media Profiles target the influencers and outlets that cover specific industries. In addition to Education and the recently announced Energy and Environment, they include Business and Finance, Consumer, Health and Science, Technology, and Travel and Tourism. The profiles are designed to help public relations professionals increase worldwide news coverage, gain a competitive edge by staying ahead of the news cycle, and be more effective and productive. They complement the Bacon's Media Database, the world's most comprehensive media research resource, updated 18,000 times each day.

About CisionPoint

Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint was selected a finalist in three categories - Best On-Demand Platform, Best Vertical Market Business Content, and Best Online News Service - in the 2009 CODiE Award competition sponsored by the Software and Information Industry Association (SIIA) (http://us.cision.com/news_room/press_releases/2009/2009-2-26_cisionpoint_codie.asp).

Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.

About Cision AB

Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008.

SOURCE Cision

Source: PR Newswire

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