• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Experian Marketing Services Introduces Next Product Purchase(SM)

Posted on: Monday, 4 May 2009, 08:00 CDT

New model forecasts what a household will buy next and through which channel

SCHAUMBURG, Ill., May 4 /PRNewswire/ -- Experian Marketing Services today announced the launch of Next Product Purchase(SM), a model designed specifically for catalog marketers to help them pinpoint future products and purchase channels at a household level.

Flexible by design, this customizable model accurately predicts the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. This insight helps marketers better manage these challenging economic times by drawing upon proven transactional product and channel data.

"Engaging customers is getting more difficult for catalogers who are faced with reduced resources and the proliferation of online commerce," said Denise Hopkins, vice president of Marketing and Product Development for Experian. "Next Product Purchase predicts the next product your customers are going to purchase and through which channel they will make the purchase. Such pinpoint accuracy will increase client loyalty, improve response rates and, most importantly, drive revenue."

Next Product Purchase helps catalog marketers make the most of their marketing budgets by delivering more relevant offers, which enhances one-to-one relationships and improves customer loyalty. Next Product Purchase leverages Experian's Z-24(R) Catalog Database, which currently contains information on more than 110 million households and a prospecting universe within 24 months of 35 million households.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact: Jennifer Marshall Experian Public Relations 1 224 698 8798 jennifer.marshall@experian.com

SOURCE Experian Marketing Services

Source: PR Newswire

More News in this Category