DemandTec and Cannondale Webinar to Highlight New Research on Trade Promotion Effectiveness for CP Manufacturers

May 5, 2009

Webinar scheduled for May 21, 2009 will unveil how retailers perceive the trade planning process with their suppliers

SAN CARLOS, Calif., May 5 /PRNewswire-FirstCall/ –DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced it will host a webinar entitled Trade Promotion Effectiveness: Retailer Perspectives and Manufacturer Implications on Thursday, May 21, 11:00 am PDT/2:00 pm EDT. The hour-long session intended for consumer products manufacturers will feature John Carlson, managing director of Cannondale Associates, and Armen Najarian, senior director of consumer products industry marketing at DemandTec. Kara Romanow, executive editor of Consumer Goods Technology, will moderate the webcast.

Cannondale Associates recently interviewed several retail grocery executives on the subject of trade promotion effectiveness, focusing on how retailers incorporate trade analytics into their planning processes, which consumer products manufacturers exhibit trade planning best practices and opportunities for improvement. In the webcast, Carlson will give an overview of the results of the survey and Najarian will provide DemandTec’s perspective on what these insights mean for manufacturers.

“Cannondale’s research reinforces our proposition that retailers have a perceived ‘short list’ of vendors who approach trade planning at a more strategic and objective level. There is a real opportunity for consumer products manufacturers to learn from these industry leaders and incorporate best practices into their own trade planning process,” said Najarian.

As part of the research, Cannondale talked with category managers at large grocery retailers including a mix of large multi-divisional retailers, regional players, and smaller independents to determine how the trade promotion process is working within their companies and with manufacturers. The category managers were also asked how the process can be improved.

“One of the findings in our survey is that category managers are time starved because of the volume of incoming promotions from vendors and have a limited opportunity to act strategically on the proposed promotions. This presents an opportunity for manufacturers to step up and provide more detailed, objective trade planning rigor to support the manager’s category objectives,” said Carlson.

All attendees will receive a complimentary copy of Cannondale’s executive whitepaper on this subject.

Visit www.demandtec.com/cannondalesurvey for additional information on the webinar and to register.

About Cannondale Associates

Cannondale Associates is a leading sales and marketing management consulting firm with offices in Wilton, CT and Evanston, IL and is part of Kantar and WPP. In addition to the PoweRanking(R) study, Cannondale publishes benchmarking studies on trade promotion spending strategies, category management/consumer marketing at retail (CMAR) and foodservice.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as ACE Hardware, Advance Auto Parts, Belk, Best Buy, Bon-Ton Stores, Circle K Stores, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Spartan Stores, Toys “R” Us and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.2 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

Source: newswire

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