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Experian Marketing Services Helps Marketers Merge Online and Offline Strategies

Posted on: Tuesday, 5 May 2009, 16:26 CDT

Curt Villars, senior director of Decision Sciences for Experian(R) to present

SCHAUMBURG, Ill., May 5 /PRNewswire/ --- Growth in the online world has led to immense opportunities for marketers who have integrated brand, direct, and online strategies that are cohesive and support one another.

Curt Villars from Experian Marketing Services will demonstrate how to merge online and offline data to develop marketing strategies that reach customers and prospects with relevant messages designed to generate interest, increase sales and build customer loyalty at the Online Marketing Summit. Curt's presentation, Integrated Strategies that Raise the Bar, will take place on Thursday, May 7, 2009 at 9:45 a.m. Eastern time.

Attendees will:

• See how to incorporate online and offline data to develop marketing strategies that encompass a truly multi-channel effort
• Experience an effective approach to leveraging customer information in digital marketing efforts

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact: Jennifer Marshall Experian Public Relations 1 224 698 8798 jennifer.marshall@experian.com

SOURCE Experian

Source: PR Newswire

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