SpectrumDNA to Launch Game-Changing Location-Based Social Media Engine Called PlanetTagger
UCLA Anderson School’s Entertainment and Media Management Institute Will Be First To Premier Product as Knowledge Exchange Platform
The product is a scalable, SaaS (software-as-a-service) engine that can be white-labeled and customized for any brand, website or media property. The purpose of PlanetTagger is to combine the best of geo-positioning, location-based services and mobile messaging and offer it to organizations that are already spending the time and money to engage a particular niche or “mega-niche” affinity group–from Nascar enthusiasts, to business or adventure travelers, to college communities or sports fans–in order to create a more powerful and relevant community of people and events.
“PlanetTagger is like a Facebook, Twitter, Flickr, Google maps, Meetup and the iPhone all rolled into one simplified application that can be hyper-localized and branded,” said Founder and CEO
“With PlanetTagger, we’re going to help media professionals facilitate their first life instead of trying to get them to build a second life online,” said
“EMMI is leap-frogging the classic ‘web brochure’ and contemporary social networking approaches, by implementing location-based-services technology as it applies specifically to media and entertainment professionals,” adds Mr. Banister.
PlanetTagger marks the second product release from SpectrumDNA, a social media studio that creates Digital Network Applications and engines of engagement (or “Enginets”). The company recently found success with the wildly popular product, Addictionary, a SaaS user-generated dictionary that lets people create their own words and definitions.
“The market opportunity for PlanetTagger is endless,” said
SOURCE SpectrumDNA, Inc.