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National Park Foundation Calls on Facebook Friends To Vote for National Parks

Posted on: Monday, 11 May 2009, 08:17 CDT

Target Selects National Park Foundation as One of Ten Charities to Receive a Portion of $3 Million

NEW YORK, May 11 /PRNewswire/ -- The National Park Foundation (NPF) today announced its participation in Bullseye Gives, the first-ever Target giving campaign on Facebook(R). From May 10 through May 25, the Facebook community and all of the National Park Foundation's Facebook fans, donors and stakeholders can vote to help our national parks win a portion of a $3 million charitable donation. The more votes, the larger the donation.

"Our National Parks were actually established more than 100 years ago by citizens who gave their time and money to protect the natural spaces that they loved for the benefit of future generations. The Bullseye Gives program is created in that same spirit -- asking each of us to stand up and vote for what matters most to us," said Vin Cipolla, Vice Chairman of the NPF Board of Directors. "The National Park Foundation is honored to have been selected by Target to participate with all of these magnificent and worthy organizations and we hope that all of our Facebook friends who love nature, and history and our American heritage make your voice heard by voting as many times as you can to help the National Park Foundation protect our national parks."

Chartered by Congress in 1967 as the official non-profit partner of America's 391 National Parks, the National Park Foundation serves to strengthen the enduring connection between the American people and the national parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness. Our national parks preserve more than 84 million acres and are the world's greatest collection of nature, history and culture.

Contributions generated through Bullseye Gives will help NPF care for our 391 national parks and protect these diverse environments and historical sites for future generations. Making sure that our children have a strong connection to our national parks is of vital importance to their future care. The Foundation supports nationwide conservation education programs like First Bloom and youth programs like Junior Rangers that get kids outdoors to discover and take ownership of our national parks. NPF also supports electronic field trips and other programs in classrooms that help kids learn about the parks when they can't be in them.

The percentage of votes per charitable organization will correlate to the charities' portion of the $3 million. All votes and dollars allocated will be updated in real time on the Target Facebook page throughout the course of the contest and site visitors can vote once per day, everyday, throughout the contest. The final allocations per charity will be announced on May 26. To vote, visit www.facebook.com/Target.

"At Target, our reputation is built on our legacy of giving, and Bullseye Gives is an incredible opportunity for us to continue to engage Target guests and the online community," said Laysha Ward, president, community relations, Target. "This is a unique way to help raise awareness of the important work these deserving charities do and increase localized volunteerism nationwide."

The selected charities fall within the Target's core areas of giving, as well as causes that are of specific interest to its guests. The other nine charities participating include American Red Cross, Breast Cancer Research Foundation, Feeding America, HandsOn Network/Points of Light Institute, Kids In Need Foundation, Parent Teacher Association, Operation Gratitude, St. Jude Children's Research Hospital(R), and The Salvation Army.

About the National Park Foundation The National Park Foundation is an independent charitable organization chartered by Congress in 1967 to strengthen the connection between the American people and their national parks. The Foundation receives no federal appropriations and is wholly supported by private funds. In its 2008 fiscal year, the National Park Foundation distributed grants and program support totaling $27.3M. For more information, visit www.nationalparks.org.

About Target Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,699 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

Facebook(R) is a registered trademark of Facebook Inc.

SOURCE National Park Foundation

Source: PR Newswire

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