Linked by Common Technology, Consumer Package Goods Manufacturers Collaborate to Bring Products to Market More Efficiently
MEI Customers Establish Regional Best Practices Consortium – Collaboration Helps Optimize Trade Spend
“For small to medium sized business that may not have the resources to have a TPM expert on staff, the consortium is a great way to fill that void and learn from other like companies,” said
Aside from MEI’s trade promotion management technology, the companies had other similarities, including geographic location, distribution channels, company size, growth rates and most importantly did not have competing products. However, it was these common bonds that brought them together and spawned more valuable discussions about forecasting, deduction clearing, accruals and how to better adapt MEI’s tool to meet their respective organizational needs.
While some of the participating organizations gained insight into specific issues, others were happy to share lessons learned and confirm best practices.
One of the more significant results of the recent consortium meeting was that some of the companies might possibly work together on co-promotions and distribution. “The fact that our customers are collaborating outside of the MEI realm is a clear example of how small to medium sized business are coming together to become more competitive against the larger food manufacturers,” said Lorne Schwartz, Chief Executive Officer of MEI. “SMBs with very high growth rates can lose track of the financial aspect, and I think the consortium allows them to get a better handle on the financials and plan profitable promotions.”
MEI is a global provider of trade promotion management and retail execution solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers’ trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care,
SOURCE MEI Computer Technology Group, Inc.