OpTier Selected as a Finalist for 2009 Red Herring 100

May 11, 2009

Business Transaction Management Leader Honored As One of the Most Promising Private Technology Ventures in North America

NEW YORK, May 11 /PRNewswire/ — OpTier(R), the leader in Business Transaction Management(TM) (BTM) for the enterprise, today announced it has been selected as a finalist for the “Red Herring 100 North America,” a prestigious award honoring the year’s most promising private technology ventures in North America. The company was chosen by the Red Herring editorial team as one of the 200 most innovative companies from a pool of 1,200 nominees. As a finalist, OpTier will present its winning strategy at the Red Herring Conference in San Diego later this month, where the winners will be announced.

For over 10 years, the “Red Herring 100 North America” award has been given to the top 100 tech companies based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. Red Herring evaluated contenders on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries. This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was especially difficult,” said Alex Vieux, Publisher and CEO of Red Herring. “There were so many great companies producing really innovative and amazing products that we had a difficult time narrowing it down to 200. Now we’re faced with the arduous task of selecting the final 100. We know that this year’s crop will grow into some amazing companies that are sure to go far.”

OpTier’s CoreFirst(R) software for BTM enables organizations to manage IT from a business perspective using transactions. CoreFirst assures that business transactions flow smoothly within IT applications and infrastructure, without bottlenecks or outages, for improved end-user experience. BTM is a critical solution for organizations adopting virtualization, as well as service oriented and legacy architectures.

“Receiving this recognition from Red Herring is a tremendous achievement for our company, and a reflection of the value that our CoreFirst technology provides to the market,” said Israel Mazin, Chairman and CEO of OpTier. “When we started the company in 2002, our goal was to create a new category of software called Business Transaction Management, and our selection as a finalist is further validation of the leadership role that the company has played in bringing the need for BTM technology to the forefront and redefining the way that organizations view business transactions.”

About Red Herring

Red Herring is a global media company uniting the world’s best high technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy.

For more information, visit www.redherring.com

About OpTier

OpTier(R) harnesses the power of real business transactions with its unique Business Transaction Management(TM) (BTM) software solutions. Our CoreFirst(R) product assures that business transactions flow smoothly within IT applications and infrastructure without bottlenecks or outages, for improved end-user experience and reduced cost. Our Active Context Tracking(TM) (ACT) technology delivers end-to-end visibility – of all business transactions, across all tiers, all the time – by continuously discovering the links between IT components and business services. It also prioritizes IT transactions and processes based on business needs, for true IT optimization. For more information, visit www.optier.com.

OpTier, CoreFirst and “Putting First Things First” are registered trademarks of OpTier.

    Michael Wooh                     Avi Dines or Jennifer Barlow
    OpTier                           Schwartz Communications, Inc.
    212-679-2700                     781-684-0770
    michael.wooh@optier.com          OpTier@schwartz-pr.com


Source: newswire

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